At SXSW 2025, Will.i.am puffed up FYI.AI as the way forward for AI-powered messaging.
As a part of that AI future, Will.i.am demoed the AI personas of his FYI.AI app at Qualcomm’s SXSW panel, “AI is the New UI,” on Tuesday. Powered by Qualcomm’s Snapdragon processor, Will.i.am claimed the objective of those personas was to make AI extra relatable, giving it the “taste and power” of actual folks from totally different communities.
“This isn’t about changing tradition,” Will.i.am stated in the course of the panel. “It’s about enhancing it, giving folks AI that speaks to them in a approach that feels pure.”
For these unfamiliar, FYI.AI is an AI-powered productiveness app for iOS and Android, constructed for creators. It helps manage tasks, handle calendars, summarize group chats, make calls, ship messages, and extra — primarily an all-in-one digital assistant meant to interchange all of your different apps.
The AI personas are a part of RAiDiO.FYI, a brand new FYI.AI characteristic that simulates a conventional radio expertise with curated content material and conversational AI. Suppose Spotify DJ, however with the power to really chat with the AI.
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Through the panel, Will.i.am launched an AI persona named “Flowing with the vibes,” meant to embody a younger Black girl. Relatively than a considerate illustration, it felt overly scripted, dropping strains like, “You already know I gotta hold it actual with you, at all times bringing that authenticity,” and “Chaaa, what’s up my peeps!”
You may see so for your self round the 39:30 mark on the video.
Qualcomm and Will.i.am clearly wish to push the boundaries of AI personalization. The concept of AI that adapts to tradition reasonably than imposing a company, one-size-fits-all strategy is intriguing.
By his partnership with Qualcomm, Will.i.am is working to ascertain himself as a key participant in AI, increasing his affect from collaborating with LG on XBOOM audio system to naming Jason Derulo as an FYI.AI ambassador.
This column displays the opinion of the creator.
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