What TikTok’s ‘fridge cigarette’ pattern is all about

Look after a “fridge cigarette”? In response to TikTok, a fridge cigarette is the proper summer season deal with: a crisp Weight loss program Coke, chilled to perfection.

The pattern took off when creator Rachel Reno (@reallyrachelreno) posted a video of herself in a park in New York, snacking on a sandwich, chips, and a Weight loss program Coke. She wrote, “overheard somebody name Weight loss program Coke a ‘fridge cigarette’ and nothing’s been extra true to me since.” She additionally referred to the drink as a “crispy ciggy.”

True Weight loss program Coke followers understood the comparability. Reno bought over 3.8 million views on the video. One consumer wrote within the feedback, “A ‘fridge cigarette’ is the funniest factor I’ve ever heard in my life and it is so true.” One other wrote, “Correct, Weight loss program Coke has been my vice of selection for many years.”

Weight loss program Coke has captured Gen-Z’s consideration through the years. Again in 2023, TikTokkers had been grabbing viral “Weight loss program Coke breaks”, as Substack author Casey Lewis wrote. As an alternative of “cigarette breaks”, younger persons are turning to the smooth drink as a method to take the sting off and recharge.

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The pattern additionally suits into the broader sides of TikTok youth tradition. Younger folks on the app commonly romanticize their lives, making each day moments and mundane routines into aesthetic items of content material. The time period “fridge cigarette” is one other rendition of constructing a each day ritual sound a bit extra engaging.

Plus, the Gen-Z model of a “smoke break” being a Weight loss program Coke additionally speaks to plummeting charges of smoking amongst younger folks. A fridge cigarette is not the worst alternative.