In the event you reside in a small city, you most likely have fewer grocery shops than you probably did 30 years in the past — and fewer decisions inside them.
Unbiased grocers have disappeared, changed by massive nationwide chains that now resolve what’s on the cabinets, how a lot it prices, and who will get to revenue.
In 1990, the highest 4 grocery chains managed simply 13% of nationwide gross sales. By 2019, the highest 4 retailers — Walmart, Kroger, Costco, and Ahold Delhaize — managed 34% of U.S. grocery gross sales, in accordance with the USDA.
That focus hasn’t gone unnoticed. Simply final 12 months, the Federal Commerce Fee and 9 states sued to dam a $25 billion merger between grocery giants Kroger and Albertsons, arguing that the deal would hurt each customers and employees by lowering competitors, rising costs, and consolidating energy into fewer arms. The merger has since unraveled, however solely after a courtroom battle and mounting public stress.
In rural counties, market focus greater than doubled between 1990 and 2019, in accordance with USDA knowledge.
One approach to measure focus is the Herfindahl-Hirschman Index (HHI), a instrument used to trace monopoly threat. In rural areas, HHI scores jumped from 3,104 to five,584 — greater than twice the edge the place federal antitrust regulators begin to fear about competitors. In keeping with a 2023 USDA report, the USDA considers something above 2,500 is taken into account extremely concentrated. The DOJ usually considers markets above 1,800 as extremely concentrated.
Now that development could velocity up. The White Home has proposed almost $7 billion in USDA finances cuts, together with $721 million from Rural Growth packages — those that assist small cities open grocery shops and different native companies. One program on the chopping block is the Rural Enterprise-Cooperative Service. Mortgage funding for group services and rural companies would additionally drop by 45%, with no new grant {dollars} provided.
On the similar time, the administration’s “Make America Wholesome Once more” initiative discusses bettering diet, however proposes cuts to the very packages that assist folks purchase meals, together with Ladies, Infants, and Youngsters (WIC), college meal tools, and farm-to-school efforts.
The underside line? Rural communities already hit hardest by grocery consolidation at the moment are going through much more roadblocks.

Information Harvest (previously Graphic of the Week) is Examine Midwest’s means of creating advanced agricultural knowledge straightforward to know. By means of participating graphics, charts, and maps, we break down key tendencies to assist readers shortly grasp the forces shaping farming, meals methods, and rural communities. Need us to discover different knowledge tendencies? Tell us right here.