Tumblr’s experimental GIF feed lastly launches after 10 years

Tumbler has lastly launched Tumblr TV as a brand new tab on the prime of its app, the corporate mentioned in the present day in a quick set of replace notes noticed by TechCrunch. Tumblr TV first debuted as a GIF-finding characteristic in 2015, however now it consists of video content material as properly.

Screenshot: Tumblr TV

Based on Tumblr, “New customers may have this tab enabled by default within the third place, whereas present customers may have it obtainable within the Dashboard Tabs configuration, if not already enabled.”

Whenever you faucet the Tumblr TV tab, you’ll see a grid of movies and GIFs. When you faucet one, you’ll be able to like, remark, repost, or share it, and if you’re able to see one thing else, you’ll be able to swipe as much as transfer on.

In my very temporary testing, it’s nonetheless very GIF-heavy regardless of the inclusion of video and a swipe interface just like different short-form video apps.

It could possibly be tempting to match Tumblr TV to TikTok, particularly in mild of its current shutdown, however proper now, it’s extra like scrolling a bunch textual content stuffed with GIFs.