Excessive Midday has issued a voluntary recall of its standard vodka seltzer after it was found that some cans had been erroneously labeled as Celsius vitality drinks. The recall, introduced on Tuesday and coordinated with the Meals and Drug Administration, applies to 2 manufacturing numerous Excessive Midday Seashore Selection packs (12-pack/12 fluid ounce cans), with the seltzers mislabeled as CELSIUS® ASTRO VIBE™ Power Drink, Glowing Blue Razz Version with a silver high. No sicknesses or antagonistic occasions have been reported for this recall up to now, the FDA mentioned.
The 2 manufacturing tons had been distributed to retailers in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin between July 21 and July 23, 2025. The affected Excessive Midday Seashore Selection packs are marked with the next lot codes: L CCC 17JL25 (14:00 to 23:59) and L CCC 18JL25 (00:00 to 03:00). Celsius-labeled cans with the lot code L CCB 02JL25 (2:55 to three:11) are additionally included within the recall.
In line with the FDA, the labeling error originated with a packaging provider that companies each the Excessive Midday and Celsius manufacturers. The provider inadvertently shipped empty Celsius cans to Excessive Midday, leading to vodka seltzer being packaged into cans labeled for an vitality drink product.
Excessive Midday, which is produced by E&J Gallo Vineyard, acknowledged, “We’re working with the FDA, retailers, and distributors to proactively handle the recall to make sure the protection and well-being of our customers.” The corporate emphasised that solely a “small batch” of product was affected and continues to collaborate with regulatory companies to hint and take away the mislabeled cans from cabinets as rapidly as doable.
A Gallo spokeswoman advised Bloomberg attributed the difficulty to “a labeling error from our can provider,” declining to offer the title of the packaging provider. Though product remembers are frequent, mislabeled alcohol is sort of uncommon. Excessive Midday has seen explosive development, rising from a launch in 2019 into the top-selling seltzer by 2022, dethroning the incumbent Tito’s.
For this story, Fortune used generative AI to assist with an preliminary draft. An editor verified the accuracy of the data earlier than publishing.
