TiVo-powered TVs are coming to the US

Greater than a 12 months after launching its good TV platform in Europe, TiVo is now bringing it to the US. The corporate’s placing its TiVo OS platform inside a brand new Sharp TV arriving as quickly as February, rivaling the likes of Roku, Google TV, and Amazon’s Hearth TV.

TiVo first introduced TiVo OS in 2022, however the platform didn’t really launch till final 12 months. The corporate payments its working system as a “impartial” platform, permitting TV producers to place their very own spin on the viewing expertise. It says TiVo OS helps “a variety” of streaming providers and comes with a advice system that serves up “customized ideas.” TiVo OS additionally gives voice controls for choose TVs, nevertheless it doesn’t say whether or not this Sharp one is included.

The TiVo-equipped Sharp TV appears fairly customary: it comes with a 55-inch 4K QLED panel, together with three HDMI ports and Dolby Atmos. There’s nonetheless no phrase on how a lot it’ll value or if TiVo plans on bringing its working system to different TV manufacturers. Over in Europe, TiVo OS comes packaged in TVs from a number of totally different firms, together with Sharp, Panasonic, Daewoo, and others.

Nonetheless, TiVo is up towards some powerful competitors within the good TV platform enterprise. Roku-powered TVs stay one of the crucial well-liked selections within the US, whereas a wide array of manufacturers already use Amazon and Google’s OS. It is going to possible need to be priced competitively if it needs to face out within the sea of good TVs.