Amongst its most up-to-date ventures was on the Fort Price Museum of Science and Historical past, the place in December 2024 Cosm helped convert the Texas museum’s decommissioned Omni IMAX theater right into a 360-degree immersive dome, full with 12,000 LED panels. This dome hosts all types of content material, from Cosm-produced movies to numerous academic packages for all ages; that very same zoom-out-to-the-entire-universe function I noticed at my demo is a daily a part of programming, for example.
“It doesn’t simply perform as a daily display screen. It will probably type of be something and do something,” says Nikki Diller, VP of collections, interpretations, and packages for the museum. “Individuals say the sky is the restrict. I say the identified universe is the restrict, as a result of that’s a part of what our planetarium software program can do.”
Like many different entities utilizing the tech, the Fort Price Museum continues to be determining one of the best methods to carry it to new audiences. The museum and varied different Cosm companions have tried a lot of approaches, from dwell orchestra performances to trivia and karaoke.
Cosm has additionally positioned itself as a central hub within the rising immersive leisure area, one which some check with broadly as “180 video”—a little bit of a misnomer, as lots of Cosm’s packages take up rather more than 180 levels within the area of view. As a result of Cosm has already accomplished all of the backend formatting, the platform can function a clearing home for content material outdoors the enormous dome setting.
Cosm can simply port its experiences over to VR, for example. It will probably additionally present ready-made content material for smartphone-based “immersive” experiences the place customers transfer their units round to interact with a 3D area.
Lots of the NBA’s courtside VR sport experiences, which place viewers proper at court docket degree with viewpoints on each baselines and on the center-court scorer’s desk, are produced by Cosm. On the fight facet, the corporate is concerned with VR and phone-based experiences efforts for each UFC and WWE alike.
New immersive Cosm services in Atlanta and Detroit are set to open in 2026, the latter of which is able to comprise betting-focused parts, because of the legality of sports activities playing in Michigan. Terry says the corporate hopes to announce a number of different venues within the close to future. Those that have labored with Cosm are typically extraordinarily optimistic concerning the firm’s potential.
“I’m bullish on Cosm,” Cohen tells me, earlier than evaluating the corporate’s potential to a different distinctive in-person expertise, TopGolf; the driving-range chain has over 100 areas around the globe. “That’s no less than what number of Cosms there should be. These items have a a lot smaller footprint, they match in additional locations. Any main metropolis that has a sure variety of individuals ought to have a Cosm.”
