The Barbie film may really feel like a distant reminiscence at this level, however the collaborations someway hold coming. The most recent? There’s an official Barbie-branded G-Shock on the way in which.
Casio has introduced the watch as a part of its 2025 lineup, and it’s each bit as shiny, daring, and pink as you may think it to be … even when it is not fairly as hardcore because the Impala x Barbie Lightspeed inline skates.
It’s primarily based on the favored GMA-S110 watch, a smaller model of the industrial-styled GA-110 that launched in 2010, and incorporates a watch face that layers a lot of small parts to create a three-dimensional design.
Courtesy of Casio
Within the GMA-S110BE, because the Barbie version will probably be recognized, every of those parts has a barely totally different pink hue, together with some refined themed variations. This features a Barbie emblem at 3 o’clock and a coronary heart motif indicator on the inset dial at 9 o’clock.
The brand options once more on the matching pink strap, whereas the case again is engraved with Barbie’s trademark aspect profile silhouette.
Courtesy of Casio
Courtesy of Casio
Away from the Barbie theme, you possibly can count on all the options of a daily GMA-S110, which implies it’s a blended digital and analog watch, with 29 time zones throughout 48 cities. It incorporates a shock-resistant construction, with 200-meter water resistance, and the choice for 5 every day alarms, a 1/1,000-second stopwatch and countdown timer, plus an auto LED gentle.
It joins a trio of different pink-hued G-Shock watches launching this yr —the GMA-P2100PP, GMD-S5610PP, and the GMA-S140PP—and Casio isn’t alone in betting massive on pink as soon as once more in 2025. Oris has simply introduced the ProPilot X Miss Piggy Version, for instance, with its shiny pink watch face taking its inspiration from everybody’s favourite Muppets diva (in addition to a spyhole on the caseback revealing the character’s glamorous portrait), whereas Bremont has additionally launched the Terra Nova 38 in an attention-grabbing bubblegum pink—restricted to 250 items.
Whether or not this persevering with penchant for pink is because of the Barbie impact, 18 months on from the film’s launch, it is exhausting to make sure—however it feels unlikely. Nonetheless Casio is clearly hoping that the Barbie branding nonetheless has some stiletto-wearing legs in it but. Danielle Thom, the curator of the Design Museum’s Barbie exhibition thinks its cross-generational pull is timeless.
Courtesy of Casio/Mattel
“A key cause for Barbie’s attraction as a collaborator is the longevity of the model, having been a dominant cultural presence since 1959,” she tells WIRED. “Rightly or wrongly, Barbie can also be related to a well-defined set of assumptions and values—femininity, accessible glamour, empowerment, and friendship. Any model collaborating with Barbie can count on a few of that magic to switch over.”
