Tetris, the world’s most iconic puzzle sport, continues to unite and encourage followers throughout generations because the globe celebrates World Tetris Day.
Since its creation in 1984 by Alexey Pajitnov, Tetris has turn out to be a world cultural phenomenon, with over 520 million items bought and a legacy that exhibits no indicators of slowing down. In celebration, I moderated a fireplace chat yesterday with Henk Rogers, the person who introduced Tetris to the world, in Los Angeles at our GamesBeat Have interaction occasion with Xsolla.
“After greater than 4 a long time, the magic of Tetris nonetheless lies in its elegant simplicity. It’s straightforward to study, endlessly difficult, and universally cherished,” mentioned Maya Rogers, CEO of Tetris, in a press release. “As we glance to the long run, we’re targeted on evolving the model in surprising and thrilling methods, from daring collaborations to new platforms and codecs. On the coronary heart of all of it is our passionate world group, whose love for the sport conjures up us to push the boundaries of what Tetris may be.”
In 2025, The Tetris Firm is constructing on final yr’s momentum with a lineup of bulletins, inventive collaborations, and immersive experiences that mirror the spirit of Tetris. The model stays dedicated to innovation whereas honoring the timeless gameplay that has made it a world basic.
Crimson Bull Tetris
Rogers famous yesterday that he was optimistic about Tetris as an esport.
The enduring puzzle sport is reaching new heights with the launch of Crimson Bull Tetris, a world event open to gamers 18 and older of all ability ranges. World qualifiers are actually stay right here. That includes recent twists on basic gameplay, Crimson Bull Tetris introduces fast-paced rounds, strategic power-ups, and the distinctive Golden Tetrimino.
High-scoring gamers will advance to their Nationwide Finals, competing in-person in 1v1 PC matches for the prospect to symbolize their nation on the World Last in Dubai. From December 11–13, 2025, finalists will battle for the highest spot, culminating in a historic ultimate sport on December 13, performed stay within the sky with greater than 2,000 synchronized drones within the first-ever official stay, playable Tetris sport within the air.
CTWC and Tribeca Movie Pageant
The sixteenth annual Basic Tetris World Championships (CTWC), a fan-driven event that includes the NES model of the sport, will happen on the SoCal Gaming Expo from June 6-8, 2025, in Pasadena, California.
This yr’s competitors brings collectively high Tetris expertise from across the globe, together with defending champion Alex “Alex T” Thach and rising star Willis “Blue Scuti” Gibson. The Tetris Firm founder, Henk Rogers, will make a particular look on the morning of June 7 to greet the opponents and kick off the momentous occasion.
The basic Tetris group will even be within the highlight on the world premiere of Blue Scuti: Tetris Crasher on June 11 on the Tribeca Movie Pageant in New York Metropolis. Directed by Emmy-nominated documentarian Chris Moukarbel (Gaga: 5 Foot Two, Banksy Does New York, Cypher), the inaugural documentary from Legendary Leisure’s Unscripted division chronicles thirteen-year-old Willis Gibson’s extraordinary story of changing into the primary human in historical past to achieve the Tetris killscreen.
The movie explores themes of grief, group, and the wonderful rise of an surprising web icon. Try the trailer right here, and you may as well see an unique clip stay on Twitch on June 6 at 6 p.m. PacificPM PT right here.
Tetris on the 2025 Licensing Worldwide Excellence Awards
Tetris was awarded Greatest Interactive or Digital Model on the 2025 Licensing Worldwide Excellence Awards, celebrating a milestone yr of world activations. The model was additionally a finalist for Greatest Licensed Promotion for the 7-Eleven x Tetris fortieth anniversary marketing campaign. From the viral Slurpee drink-shaped handheld gaming machine to progressive collaborations with Minecraft and the American Crimson Cross, Tetris continues to push the boundaries of name engagement.
Puyo Puyo Tetris 2S launch day title for Nintendo Change 2
Puyo Puyo Tetris 2S is out now as a launch title for the Nintendo Change 2. SEGA’s enhanced version of the fan-favorite puzzle crossover introduces “Puyo Tetris Doubles,” a brand new co-op mode the place two gamers workforce up. The sport additionally helps mouse enter on Change 2, giving gamers much more methods to play. With returning modes like Talent Battle, on-line leagues, and Journey, Puyo Puyo Tetris 2S affords a vibrant and feature-packed expertise for each longtime followers and new gamers.
Spin Grasp unveils new Tetris lineup for 2025
Main world kids’s leisure firm Spin Grasp, the grasp toy companion for Tetris, is about to debut a daring new lineup of progressive merchandise in 2025. Launching this fall, the Tetris: Unattainable Puzzle affords a 676-piece lenticular die-cut puzzle problem that may take a look at even essentially the most expert gamers with its shifting patterns.
Tetris: The Board Recreation will increase the basic sport to a tabletop format, letting 2–4 gamers drop, block, and rating in a fast-paced competitors with a twist. Rounding out the trio is an thrilling prolonged collaboration: Tetris x Rubik’s Dice. This daring fusion reimagines the basic dice within the vibrant Tetrimino colorway, providing a recent, collectible twist that guarantees to captivate puzzle fanatics of all ages.. Collectively, these launches mark a daring new chapter within the Tetris x Spin Grasp collaboration, bringing recent vitality and play to followers around the globe.
Way of life collaborations with LeSportstac and Olympia Le-Tan
The Tetris Firm continues to increase its cultural footprint by means of a collection of unique life-style collaborations. Now out there in LeSportsac shops worldwide, the LeSportsac x Tetris assortment options 27 vibrant items that fuse nostalgic game-inspired prints with LeSportsac’s signature lightness and performance. Moreover, The Tetris Firm has teamed up with Parisian trend home Olympia Le-Tan on a limited-edition drop of its iconic hand-embroidered guide clutches, bringing collectively gaming, artwork, and couture craftsmanship in a very collectible collection.
Tetris Tumble XL unique at Costco
Tetris Tumble XL, out there solely at Costco globally, brings larger-than-life gameplay to followers around the globe. Developed by EastPoint Sports activities, this dynamic 60-inch balancing sport options the enduring Tetrimino shapes and affords each head-to-head and solo play. A viral sensation on social media, Tetris Tumble XL was not too long ago named a finalist for the 2025 Play Creators Awards and a winner within the 2025 GDUSA Bundle Design Awards.
Henk Rogers shares his journey in guide
The Excellent Recreation – Tetris: From Russia with Love is out now, chronicling The Tetris Firm founder Henk Rogers’ unbelievable journey to safe the rights to Tetris. From dealing with off towards the KGB to navigating company conflicts with the Maxwells, and enjoying a pivotal function in Nintendo’s Recreation Boy launch, Rogers’ fearless dedication perpetually reshaped the gaming panorama. The guide additionally explores his continued drive for innovation and his mission to advance world sustainability.
