Susan Wojcicki predicted that YouTube would overtake TV

Eight years in the past, she sat down with Fortune’s Jennifer Reingold and described the present state of tv: Viewership was 40% down from its peak. YouTube was already reaching extra 18-34-year-olds than any U.S. TV community.

The longer term, Wojcicki mentioned, would belong to particular person content material creators who had the facility to amass audiences on YouTube far in extra of those that sat of their dwelling rooms each night to look at primetime.

And we might devour this future on our telephones, not on the massive flat-screen your mother and father purchased, she mentioned.  

She all-but referred to as the demise of TV:

“So TV might be one of many greatest markets, from adverts, from subscriptions, from time spent, and in case you have a look at the subsequent technology—they’re utterly altering the best way they watch TV. They don’t watch the TV as we knew it. They watch … on their cell phones, of their bedrooms, most likely, and it’s utterly completely different.”

Particular person creators or influencers would substitute studios and networks, she mentioned:

“They’re their very own media corporations. They’re the CEO, they’re the character, after which behind them as they get greater they’ve manufacturing and editors and writers and so we actually have this subsequent technology of media corporations.”

Google was born in Wojcicki’s storage

It was not the primary time Wojcicki demonstrated exceptional prescience. This was the lady who, in 1998, rented her storage (proven above) to 2 college students for $1,700 a month as a result of she wanted the cash.

“I used to be frightened about protecting the mortgage,” she informed 60 Minutes “So I used to be prepared to hire my storage to any pupil.”

“Then two college students appeared. One was named Sergey Brin. The opposite was named Larry Web page.”

Web page and Brin have been, after all, the founders of Google. The corporate was born in her storage. In 1999, she grew to become its sixteenth worker, ultimately turning into head of Google’s advert enterprise, the place she grew its annual revenues from zero to $15 billion by 2013, in accordance with the Monetary Instances. 

Google later purchased Wojcicki’s home and the storage to protect it. And you may discover the best way it regarded when Larry and Sergey labored there on Google Maps.

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