SpongeBob SquarePants and Bikini Backside have joined Fortnite through its UGC platform, Unreal Editor for Fortnite. Paramount Recreation Studios and advertising company Zoned have collaborated on a collection of 4 experiences primarily based on the favored animated collection, bringing SpongeBob, Patrick and the remaining to the Fortnite viewers.
The 4 video games, which Zoned developed with Alliance Studios, span a number of acquainted, well-liked genres. They embrace:
- Pink vs Blue, during which contributors assault one another with jelly blasters in a free-for-all
- Prop Hunt, the traditional hide-and-seek sport that includes Bikini Backside aesthetics
- Slap Combat, during which gamers karate chop one another off of the board whereas attempting to find Krabby Patties
- Solely Up, the UGC staple, a great outdated impediment course
Doug Rosen, Paramount’s senior VP of video games and rising media, mentioned of the collaboration, “We all know so many followers of SpongeBob SquarePants are avid gamers, so it was a pure subsequent step for us to deliver Bikini Backside to life on this genuine format for them. This collaboration with Zoned allowed us to create an attractive and immersive expertise that really captures the essence of SpongeBob and resonates with the Fortnite group.“
SpongeBob and firm are removed from the primary to hitch the UEFN platform, as Zoned has labored on earlier tasks resembling Topgolf’s UEFN expertise. It’s additionally not the primary time SpongeBob has appeared in a UGC launch, as he’s a staple on Roblox and was a part of GameFam’s Tremendous Bowl celebrations on the platform.
Carlos Tovar, president of Zoned, mentioned in an announcement, “This was a dream undertaking for the staff right here at Zoned as a result of we ourselves all grew up watching SpongeBob SquarePants and are enormous followers. We beloved working with the unimaginable staff at Paramount Recreation Studios, who really perceive the way to authentically join the SpongeBob IP with the Fortnite ecosystem. It’s an ever-evolving platform and it’s been a privilege to deliver this iconic IP to followers and avid gamers alike!”
