Be part of our every day and weekly newsletters for the newest updates and unique content material on industry-leading AI protection. Be taught Extra
For anybody in AI, it’s no large information that “knowledge is the actual prize.” When you have robust knowledge foundations, your fashions and the functions powered by them might be proper on the cash.
However that’s the place it will get messy. Constructing that basis isn’t any piece of cake, particularly when there are dozens of information sources, every internet hosting priceless data. You must construct and preserve integration pipelines for every supply — an enormous engineering burden for knowledge groups juggling disparate ETL instruments to centralize what’s wanted to energy AI workloads. At scale, these pipelines change into inflexible bottlenecks — exhausting to adapt, lengthen or broaden.
Snowflake thinks it has a solution.
Right this moment, at its annual summit, the corporate introduced the overall availability of Openflow — a totally managed knowledge ingestion service that pulls any kind of information from just about any supply, streamlining the method of mobilizing data for speedy AI deployment.
How does it work?
Powered by Apache NiFi, Openflow makes use of connectors — prebuilt or customized — with Snowflake’s embedded governance and safety. Whether or not it’s unstructured multimodal content material from Field or real-time occasion streams, Openflow plugs in, unifies, and makes all knowledge varieties available in Snowflake’s AI Information Cloud.
“Information engineers usually confronted a crucial tradeoff – in the event that they wished extremely controllable pipelines, they encountered complexity and important infrastructure administration. In the event that they wished a easy answer, they encountered problems with restricted privateness, flexibility and customization. Openflow meets clients the place their knowledge lives, offering deployment flexibility and guaranteeing safety and governance alongside the best way,” Chris Little one, VP of Product, Information Engineering, at Snowflake, informed VentureBeat.
Whereas Snowflake has supplied ingestion choices like Snowpipe for streaming or particular person connectors, Openflow delivers a “complete, easy answer for ingesting just about all enterprise knowledge.”
“Snowflake’s Snowpipe and Snowpipe Streaming stay a key basis for patrons bringing knowledge into Snowflake, and deal with the ‘load’ of the ETL course of. Openflow, then again, handles the extraction of information straight from supply programs, then performs the rework and cargo processes. It’s also built-in with our new Snowpipe Streaming structure, so knowledge could be streamed into Snowflake as soon as it’s extracted,” he defined.
This finally unlocks new use circumstances the place AI can analyze an entire image of enterprise knowledge, together with paperwork, photos, and real-time occasions, straight inside Snowflake. As soon as the insights are extracted, they will return to the supply system utilizing the connector.
Over 200 connectors out there

Openflow at the moment helps 200+ ready-to-use connectors and processors, overlaying providers like Field, Google Advertisements, Microsoft SharePoint, Oracle, Salesforce Information Cloud, Workday and Zendesk.
“Field’s integration with Snowflake Openflow…leverages knowledge extraction from Field utilizing Field AI, honors the unique permissions for safe entry, and feeds that knowledge into Snowflake for evaluation. It additionally permits a two-way stream through which enriched insights or metadata could be written again to Field, making content material smarter over time,” Ben Kus, CTO at Field, informed VentureBeat.
Creating new connectors takes just some minutes, dashing up time to worth. Customers additionally get safety features reminiscent of role-based authorization, encryption in transit, and secrets and techniques administration to maintain knowledge protected end-to-end.
“Organizations that require real-time knowledge integration, take care of excessive volumes of information from varied sources, or depend on unstructured knowledge like photos, audio, and video to derive worth from will profit immensely from Openflow,” Little one added. A retail firm, as an example, may unify siloed knowledge from gross sales, ecommerce, CRM, and social media to ship customized experiences and optimized operations.
Snowflake clients Irwin, Securonix, and WorkWave are amongst these set to make use of Openflow to maneuver and scale world knowledge — although the corporate hasn’t disclosed precise adoption numbers.
What’s subsequent?
As the following step, Snowflake goals to make Openflow the spine of real-time, clever knowledge motion throughout distributed programs – powering the age of AI brokers.
“We’re specializing in transferring occasions at an enormous scale and enabling real-time, agent-to-agent bi-directional communication, so insights and actions stream seamlessly throughout distributed programs. For instance, a Cortex Agent handing over occasions to different enterprise brokers from different programs, like ServiceNow,” Little one mentioned.
The timeline for these upgrades stays unclear for now.