Snapchat, long-known as a featherweight within the league of Large Tech giants, is hoping to finest opponents Meta, Google and Apple by releasing its new augmented actuality AI-enabled good glasses months, perhaps even years, earlier than the large guys.
Talking at a convention on Tuesday, Snap CEO Evan Spiegel stated the corporate would launch a brand new model of its camera-equipped glasses subsequent 12 months that can incorporate an interactive, AI-enhanced digital display throughout the lens. The 2026 launch date can be forward of Meta, which plans to launch its AR “Orion” glasses in 2027, whereas Google has not connected a date to its Android XR glasses.
“The tiny smartphone restricted our creativeness,” Spiegel stated in his keynote on the Augmented World Expo convention in Lengthy Seashore, Calif. “It’s clear that in the present day’s units and consumer interfaces are woefully insufficient to comprehend the complete potential of AI.”
The brand new “Snapchat Specs” shall be light-weight and AI-enhanced, Snap stated. They are going to enable customers to have a look at objects in the actual world and leverage AI to entry info, corresponding to translating substances on a label from overseas languages. The glasses may also enable customers to work together with the objects on the lens, Snap stated, citing examples like taking part in video video games with their eyeballs.
The corporate didn’t share images of the Specs frames or present info on pricing. As a part of the Specs announcement, Snapchat shared that working system partnerships with OpenAI and Google Gemini will lengthen into experiences for the glasses.
If Snap follows by means of on the promise of 2026 launch, it will be the primary Large Tech firm to market with augmented actuality glasses for mainstream customers, claiming an early lead within the race to create the successor to the smartphone—a contest involving everybody from Meta, Google, and Apple, to ChatGPT maker OpenAI, which lately introduced a partnership with former Apple design boss Jony Ive.
A pioneer within the glasses kind issue, Snap made waves with the discharge of its “Spectacles” in 2016. The funky wanting glasses have been geared up with a digital camera that allowed customers to submit images and brief video clips on to their Snapchat feed. However lately, Snap’s Spectacles have been eclipsed by Meta, which partnered with EssilorLuxottica to launch Ray-Ban good glasses. Although Meta hasn’t shared financials round its Ray-Ban glasses, EssilorLuxottica famous that the businesses have bought over 2 billion glasses since their 2023 debut. Luxottica plans to extend merchandise of the co-branded glasses to 10 million models by 2026, suggesting that the businesses are happy with the outcomes and potential of the glasses.
That stated, Meta’s glasses shouldn’t have AR capabilities; somewhat, the glasses have audio-based AI options in addition to photograph and video functionality. Meta has stated it should launch its Orion AR glasses in 2027, with expertise that can enable customers to scan their Threads feeds with eye monitoring {hardware}.
Different tech giants have glasses of their sights, too. At its IO developer’s convention in Could, Google introduced that it will be part of the good glasses market by partnering with Warby Parker. And Apple, whose $3,500 VisionPro headset has did not catch on with customers, is reported to launch good glasses subsequent 12 months that mimic the present model of Meta’s Ray Bans, whereas engaged on extra superior AR glasses which might be nonetheless years away, based on Bloomberg.
The Specs announcement follows a turbulent monetary interval for Snapchat. After years of worrisome financials, Snapchat appears to have stabilized and elevated free money stream in the newest quarter. The glasses are partially a income diversification effort as the corporate is propagated by adverts to its social community.
Nonetheless, Snapchat didn’t share what the glasses will price customers. Meta’s Ray-Ban glasses, which shouldn’t have AR capabilities, price between $239 and $303 so it’s cheap to imagine the Specs’ costs shall be steeper as a result of {hardware} necessities.
The fashion and luxury of the glasses are additionally more likely to be crucial, with customers having repeatedly demonstrated an aversion to bulky- or geeky-looking good glasses and headsets. With its 2026 launch date, Snap has thrust itself again into the dialog, however success will relaxation on whether or not it could possibly produce a product customers really need to put on.
This story was initially featured on Fortune.com
