Shein is now copying Temu’s copyright lawsuit

The Shein criticism about Temu kicks off with a bang, accusing Temu of being “an illegal enterprise constructed on counterfeiting, theft of commerce secrets and techniques, infringement of mental property rights, and fraud” in simply the primary sentence. However I suppose it’s a must to go large when the lawsuit towards you accuses you of utilizing “Mafia-style” intimidation ways.

It will get worse, Shein alleges. Temu isn’t a market in any respect. “It controls each facet of its vendor’s exercise,” the criticism says. “It directs what merchandise they’ll listing and the costs for which they’ll promote; encourages them to infringe the mental property rights of others; and even prevents them from eradicating their merchandise from Temu’s web site after they’ve admitted to infringement.” I want to be clear: I’m nonetheless within the first paragraph of this criticism, a paragraph which makes use of bitchy scare-quotes round each incidence of calling Temu a “market.”

“This relentless pursuit of low costs is central to its enterprise mannequin and aggressive technique however its low costs are achieved by any means,” Shein writes of Temu in its lawsuit in the present day. I’m wondering who else lets say that about!

Amongst Temu’s alleged ways: