Followers of Apple TV+’s Severance bought an sudden dose of company surrealism this weekend, because the Bell Works constructing in Holmdel, New Jersey — the identical location used for Lumon Industries within the collection — was reactivated for a limited-time immersive occasion.
On April 5, the architectural landmark morphed into an IRL Lumon expertise, blurring the traces between fiction and fandom with a museum-style showcase. The occasion featured curated set recreations, Severance-inspired menus, unique branded merchandise, and the pièce de résistance: a waffle occasion.
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The one-weekend-only activation tapped into the present’s meticulously crafted aesthetic, providing attendees a tangible slice of its unsettling officeverse.
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The Bell Works constructing, as soon as residence to the legendary Bell Labs — a analysis and growth hub now owned by Nokia — served as greater than only a filming location for Severance. In an interview with CNBC Make It, manufacturing designer Jeremy Hindle stated the area made “our heads explode,” calling it an ideal match for the present’s unsettling tone.
He famous that Bell Labs was initially designed to be a welcoming setting for the households of scientists and engineers — an idea eerily mirrored by Lumon Industries, although, as Hindle put it, Lumon “went down the mistaken path.”
That Saturday night time additionally featured a VIP occasion that included a solid Q&A session moderated by The Late Present host Stephen Colbert and attended by many of the present’s stars.
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