At Gamescom Latam, Roblox introduced it has damaged floor on a brand new information heart in Brazil — slated to go stay in early 2026.
The brand new infrastructure will improve the Roblox expertise for tens of millions of customers in Brazil, offering improved efficiency and lowered latency nationwide.
The info heart can be situated in São Paulo, the capital, a strategic location chosen to greatest serve the rising Roblox neighborhood in Brazil. Brazil is Roblox’s second largest market worldwide by each day lively customers, having grown at an combination charge of 181% in 4 years.
Having a knowledge heart in Brazil comes with a number of advantages, together with:
- Higher body charges, response instances, and lowered jitter for gamers throughout the nation
- An improved expertise for gamers having fun with high-fidelity, high-performance video games
- Help for all of Roblox’s cutting-edge developer tooling, enabling probably extra aggressive, high-speed gameplay
- Optimized efficiency on each high-spec and lower-end gadgets because of lowered latency and improved load instances
- A high-performance surroundings for creators’ video games, rising creators’ Brazilian playerbase
Jerret West, chief advertising officer and head of worldwide growth at Roblox, stated in a press release, “We’re excited to launch our new information heart in Brazil, our most superior but. With cutting-edge {hardware}, we’re boosting efficiency and reliability for our Brazilian gamers and making ready to welcome tens of millions extra. Brazil is extremely vital to us, and we’re devoted to constructing a extra immersive and responsive platform for customers right here and past.”
Matheus Vivian (a.ok.a. Hermit Crab) is a Brazilian developer and creator who most lately labored with the Brazilian Olympics Committee and Menino Maluquinho to carry their activations to life on the Roblox platform.
In a press release, Vivian stated, “As a Roblox developer based mostly in Brazil, seeing Roblox put money into a cutting-edge information heart proper right here is extremely thrilling. This transfer reveals how critically Roblox takes our neighborhood and our potential. Higher infrastructure means sooner load instances, smoother gameplay, and extra alternatives to construct superb experiences for Brazilian gamers and creators. It’s inspiring to see this sort of long-term dedication to our area. The long run is vivid for creators right here.”
This announcement follows the launch of Regional Pricing, which permits creators to supply region-specific costs for his or her in-experience gadgets. Creators who decide in to Regional Pricing now have an extra device to construct a worldwide enterprise and maximize earnings on Roblox.
For customers, which means costs in Robux are extra reflective of their native economic system, moderately than paying the identical value no matter the place they’re. Later this 12 months, the corporate plans to allow Regional Pricing for avatar gadgets.
For extra info, attendees of gamescom latam can cease by the sales space or periods this week:
- Sales space
- Could 1 – Could 4
- Sales space Numbers 2031 and 2033
- On the sales space, Roblox creators, gamers, and followers can have the prospect to work together with their favourite Roblox influencers and builders, check video games and experiences developed on the platform, and compete in growth challenges, trivia, and skill-based gameplay matches.
- Roblox: Powering LATAM Sport Growth
- When: Friday, Could 2 at 13:20
- The place: Stage 1
- What: Unlock the total potential of your sport growth on Roblox. On this session, Jim Greer, Senior Director of Creator Success at Roblox, will discover Roblox’s sport engine and creation capabilities. Designed to assist any style—from aggressive shooters to action-packed sports activities video games– Roblox’s rising base of 85.3M each day lively customers represents a chance for builders to construct participating video games and wholesome companies. We’ll present you ways our tooling helps groups iterate and deploy shortly, bringing video games to market sooner. Low overhead prices make Roblox the best place for small and agile groups to iterate and scale their enterprise. With real-world case research from profitable creators, discover ways to create, develop, and monetize video games at scale on Roblox.
- From Ardour to Career: The Journey of LATAM Roblox Builders
- When: Saturday, Could 3 at 13:45
- The place: Gamescom LATAM Stage
- What: Be a part of Justin Sousa, World Head of Developer Group, as he leads a dialog with LATAM Roblox builders about their journeys from ardour to career. From crafting their first experiences to constructing thriving communities, this panel explores how creativity and willpower reworked their lives. Achieve insights and inspiration from those that turned play into objective.
Disclosure: Gamescom Latam paid my strategy to Brazil.
