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PulseReporter > Blog > Tech > Nintendo brings again late-night console launches with debut of Swap 2
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Nintendo brings again late-night console launches with debut of Swap 2

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Last updated: June 5, 2025 7:44 am
Pulse Reporter 1 day ago
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Nintendo brings again late-night console launches with debut of Swap 2
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Nintendo introduced again late-night recreation console launches tonight as folks the world over waited in line to get the Nintendo Swap 2.

For the primary time in eight years, Nintendo followers had an opportunity to attend in line like the great days as they spent a whole lot of {dollars} a bit on the brand new recreation console and its equipment. The Swap 2 replaces the Swap, which debuted in 2017 and bought 150 million items.

I waited in line and shopped on the new Nintendo Retailer in Union Sq. in San Francisco. First in line was Dean, 15, who was dressed like an Irish leprechuan. He advised me he arrived at 7 a.m. Pacific time, which was about 14 hours forward of the 9 p.m. Pacific launch. Nonetheless, he stated he was glad to drop maybe $1,000 on the $500 Swap 2 (or $50 much less should you don’t purchase the Mario Kart World bundle). It was his first console launch occasion.

I’ve now spent $850 within the Nintendo Retailer in SF.

On the checkout stand, the Nintendo dignitaries have been educated by their superiors to move the console from one dignitary (Nintendo of America EVP Devon Pritchard) to a different till Dean acquired one handed to him by Invoice Trinen.

The San Francisco retailer is barely the second within the U.S. and it opened simply a few weeks in the past. The opposite Nintendo Retailer is in New York Metropolis. Greg Miller, the movie star media man, was there.

Dean, 15, was first in line on the Nintendo Retailer in SF for a Nintendo Swap 2.

It felt good to go to the console launch, although there was a protracted wait and a comparatively small variety of folks ready at first. By the top of the night, although, the crowds had confirmed up, some dressed as their favourite Nintendo characters. I walked out of the door with about $750 in merch, together with my Swap 2 and its flagship recreation, Mario Kart World. I additionally acquired to play a few rounds of Knockout on the Mario Kart World recreation on the Swap 2. I met a creator there who remembered me because the Cuphead man. Fortunately, I didn’t are available in final place in Mario Kart World on my second strive.

By the point I left, the group had gotten longer.

The ornate retailer is a paradise for Nintendo followers, with some distinctive gear for San Francisco alone within the type of T-shirts and different gear. There are 12 Pikmin statues hidden all through the shop, with equipment arrange at tables for favourite franchises like Mario, Princess Peach, Zelda, Pikmin, Pokemon, Splatoon, Donkey Kong, Kirby, Animal Crossing and extra.

Attempt before you purchase.

I think the Swap 2 goes to just do effective, even when a lot of the video games are in service of the franchises. In actual fact, Nintendo tradition is so massive with issues like Mario Kart and The Tremendous Mario Bros. Film (which did $1.4 billion on the field workplace) that folks wish to interact with it in each stroll of life — together with in retail shops.

This fan is beginning younger.

Regardless that these “midnight launches” are more and more uncommon, I encourage followers to strive them on occasion. They don’t occur practically as usually as they used to, as for some corporations digital gross sales are 95% of your entire revenues for video games. I acquired to reminisce with fellow recreation journalists about how there was extra of us round to attend occasions like this one.

It was price it to listen to the Nintendo Retailer workers clapping and Dean maintain the primary console above his head in glory as he walked out the door.

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