Jay-Z, who’s the co-producer of the Tremendous Bowl Halftime Present, purportedly stated in a press release, “Kendrick Lamar is really a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled means to outline and affect tradition globally. Kendrick’s work transcends music, and his affect can be felt for years to come back.”
Kendrick hasn’t launched a studio album since 2022’s Mr. Morale & the Massive Steppers, though he’s dropped a number of diss tracks this yr amid his public feud with Drake. Most not too long ago (and most memorably), Kendrick launched “Not Like Us,” which was extensively dubbed the music of the summer time.