Nazara Applied sciences, India’s solely publicly commerce recreation and esports firm, has teamed up with Open Community for Digital Commerce (ONDC) to launch “gCommerce” in India.
The businesses say that gCommerce is an modern in-game monetization platform that seamlessly integrates ecommerce inside video games. It’s additionally more and more fashionable within the West with firms corresponding to Walmart.
The mixing goals to deal with a persistent problem for Indian recreation builders: low in-app buy (IAP) conversion charges and poor yields from promoting. Via gCommerce, Nazara and ONDC Community are reimagining recreation monetization by leveraging India’s thriving ecommerce panorama and offering builders with new, scalable income streams.
This strategic integration will permit recreation builders to monetize by way of an affiliate revenue-sharing mannequin, incomes a fee on each profitable transaction initiated by gamers by way of the gCommerce platform.
Creating worth for builders and avid gamers
ONDC Community’s experience in creating an open, interoperable community for digital commerce will allow Nazara’s gCommerce platform to attach with a variety of sellers throughout greater than 10 classes, making certain a wealthy range of product providing for avid gamers. This integration enhances the consumer expertise by permitting them to make knowledgeable purchases whereas they proceed their gaming journey.
“We’re excited to announce the upcoming launch of gCommerce by Nazara by way of integration with the ONDC Community, because it represents a major step ahead in our mission to empower recreation builders with efficient and modern monetization options,” mentioned Nitish Mittersain, CEO of Nazara Applied sciences, in an announcement. “We’re not solely creating new income alternatives for builders but in addition enriching the general expertise for our avid gamers.”
T Koshy, CEO of ONDC, mentioned in an announcement, “Nazara approaching ONDC Community to launch gCommerce is a testomony to the flexibility of the Community in supporting varied industries and use circumstances. By bringing e-commerce into the gaming ecosystem, we’re paving the best way for a seamless mix of leisure and purchasing that provides worth for gamers, builders, and the broader digital commerce community.”
The gCommerce platform is at the moment in mushy launch and can be rolled out to recreation builders beginning the primary quarter of fiscal 12 months 2026.
