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PulseReporter > Blog > Tech > Microsoft-backed AI startup chatbots revealed to be human staff
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Microsoft-backed AI startup chatbots revealed to be human staff

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Last updated: June 5, 2025 5:54 pm
Pulse Reporter 2 months ago
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Microsoft-backed AI startup chatbots revealed to be human staff
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A startup promised that their AI assistant would construct you an app. However the work was really accomplished by human engineers.

Builder.ai, a startup backed by Microsoft, pitched itself as an AI-powered technique to simplify app improvement. Shoppers chatted with the platform’s signature AI assistant, Natasha, and obtained a purposeful, AI-generated app based mostly on the data they supplied. However as an alternative of utilizing AI know-how to run the chatbot and create the app, the corporate employed 700 engineers in India to pose as Natasha in conversations with purchasers, after which to do the precise coding of the app.

The corporate’s human-run chatbot operation is an element of a bigger downside within the tech trade as we speak: A problem known as “AI-washing,” when tech corporations purport that their instruments use AI a far larger quantity than they really do. It occurs remarkably usually, like when Coca‑Cola claimed their 2023 product Y3000 Zero Sugar was co-created with AI, however supplied no particulars on how AI was really concerned within the creation of the product, leaving many to take a position that the declare was designed to get extra consideration and curiosity from customers.

As corporations scramble to include AI into their choices — or a minimum of, give the impression that they’ve accomplished so — customers could not share the tech sector’s unfettered enthusiasm for AI every thing.

Mashable Gentle Pace

The Pew Analysis Heart reviews that 43 % of respondents suppose AI will hurt them, compared to simply 24 % who suppose the tech will profit them. Furthermore, “Public optimism is low relating to AI’s affect on work,” the Pew report reads. “Whereas 73 [percent]of AI consultants surveyed say AI can have a really or considerably constructive affect on how individuals do their jobs over the following 20 years, that share drops to 23 [percent] amongst U.S. adults.” In keeping with one other examine, about half of all respondents mentioned they’d relatively communicate to an actual individual over AI, as compared with simply 12 % of respondents who mentioned they most well-liked to talk with an AI chatbot. 1 / 4 of respondents mentioned it trusted the scenario.

However AI washing wasn’t the issue that bought Builder.ai in hassle. In keeping with the Latin Instances, a lender seized $37 million from the corporate after discovering it generated simply $50 million in income — 300 % decrease than its $220 million declare. Linas Beliūnas of Zero Hash accused Builder.ai of fraud in a LinkedIn put up, writing: “It seems the corporate had no AI and as an alternative was only a group of Indian builders pretending to put in writing code as AI.” A former worker sued the corporate, Enterprise Customary reported. An audit seized hundreds of thousands from the corporate. Now, it owes Amazon $85 million and Microsoft $30 million for cloud providers it by no means paid for.

The corporate filed for chapter within the UK, India, and the U.S. In assertion on LinkedIn, Builder.ai wrote that it will be “coming into into insolvency proceedings and can appoint an administrator to handle the corporate’s affairs.”

“Regardless of the tireless efforts of our present crew and exploring each potential possibility, the enterprise has been unable to recuperate from historic challenges and previous selections that positioned vital pressure on its monetary place,” the LinkedIn put up learn.

Subjects
Synthetic Intelligence

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