Meta pulls plug on plans for high-end Imaginative and prescient Professional competitor

Based on The Info, Meta had already began creating the La Jolla headset in November however advised workers to cease engaged on the system this previous week. The choice was due partly to the truth that the La Jolla headset would’ve used dear MicroOLED shows. The Verge reached out to Meta for remark however didn’t obtain a right away response.

The transfer means that Meta as an entire could also be souring on the thought of premium VR. Purportedly, the objective was to maintain the price of the headset underneath $1,000, which was wanting more and more tough given how costly MicroOLED may be to supply. Compounding issues, the $3,500 Imaginative and prescient Professional has struggled to make an influence with clients and builders, elevating questions as as to if there’s even urge for food for a high-end competitor. It additionally doesn’t assist that the Quest Professional, which launched at $1,499, was poorly reviewed and rapidly pale from the highlight.

Regardless of that, Meta nonetheless has plans for extra headsets and blended actuality tech within the close to future. The Verge has beforehand reported {that a} extra reasonably priced Quest headset, codenamed Ventura, could also be popping out later this 12 months. In the same vein, Meta will reportedly exhibit some new AR glasses subsequent month at its Meta Join occasion. Likewise, the Quest 4 is rumored to have an ordinary and premium model arriving someday in 2026.