- McDonald’s is reaching into its previous to attraction to youthful clients. The corporate will resurrect the characters of McDonaldland, together with Birdie, Hamburglar, and Mayor McCheese, beginning Aug. 12. A grownup model of the Blissful Meal can even be supplied.
Grimace’s return to McDonald’s was a viral hit. Now the corporate is bringing again a gaggle of characters from its previous.
For the primary time in 20 years, McDonald’s plans to include Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Mates (a.ok.a. the Fry Guys) into its advertising. Nonetheless MIA are Officer Massive Mac, Captain Criminal (mainly a Hamburglar for the Filet-O-Fish), and Ronald’s Canine Sundae.
Beginning Aug. 12, the chain will launch the McDonaldland Meal, an grownup Blissful Meal of types that includes both a Quarter Pounder with Cheese or 10-piece Rooster McNuggets, fries, a collectible memento, and the brand new Mt. McDonaldland Shake, which encompasses a thriller taste the corporate is encouraging diners to determine.
It’s a advertising push that might attraction to each Gen Z and Gen X.
“Over the previous few years we’ve seen how followers flock to our characters, everybody from Grimace to the Hamburglar. However many, particularly the brand new technology, don’t know that’s simply the tip of the iceberg,” stated Jennifer “JJ” Healan, McDonald’s vp of U.S. advertising, model, content material & tradition. “It’s an opportunity for us to offer followers a brand new, trendy technique to expertise this magical world.”
The meals will embody one in every of six collectible tins that embody postcards, stickers, and extra, every impressed by the totally different characters.
The McDonaldland advert marketing campaign dates again to 1971 and featured every little thing from Apple Pie Bushes to Hamburger Bushes. The adverts for it had been…effectively, pure Seventies.
(Intrigued and or horrified? Right here’s virtually 10 minutes of the adverts in a row.)
McDonald’s isn’t stopping with the meals. It’s additionally launching a line of McDonaldland merchandise, starting from baggage tags to shirts and hats. The road is made in collaboration with Pacsun and might be accessible on Aug. 12. One other line with Away goes on sale Aug. 18.
