Marriott simply introduced its thirty seventh model, Sequence by Marriott. This model will concentrate on the “midscale and upscale lodging segments” of the lodging market, bringing regional manufacturers underneath the Marriott umbrella whereas permitting the properties to maintain their very own id.
Consider it like Marriott’s present Autograph Assortment and Luxurious Assortment manufacturers. Impartial inns can be a part of these manufacturers and provide Marriott Bonvoy factors and elite advantages to their prospects whereas retaining what makes their properties distinctive. However as a substitute of concentrating on luxurious journey, Sequence by Marriott will cater extra towards the center of the market.
Sequence by Marriott properties will likely be required to supply some facilities, like free Wi-Fi, espresso and tea. Additional, Marriott famous that some properties might produce other facilities, together with health facilities, breakfast and occasion areas. These properties will even take part within the Marriott Bonvoy loyalty program.
Alongside this announcement, Marriott additionally launched a partnership with Idea Hospitality Personal Restricted, an Indian hospitality firm with over 100 inns throughout 90 places.
Underneath this partnership, CHPL’s flagship manufacturers — The Fern, The Fern Residency and The Fern Habitat — will be a part of Sequence by Marriott, massively increasing Marriott’s footprint in India. Nevertheless, Marriott has not introduced a timeline for when these inns will be a part of the model. Marriott additionally made a “small fairness funding” in CHPL.
We’re curious to see how Marriott makes use of Sequence by Marriott to increase in India and past. This new model opens up attention-grabbing alternatives for midmarket impartial resort teams to develop their attain by leveraging Marriott’s reserving channels and Bonvoy loyalty program whereas retaining their identities. It additionally helps Marriott increase by means of present, regionally identified resort manufacturers in new markets.
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We’re additionally to see how elite advantages are honored at these inns. Since they don’t seem to be in-house Marriott properties, it could be robust to know while you’ll get complimentary breakfast, room upgrades and different perks. We’re hopeful that Marriott will launch extra data quickly.
Editorial disclaimer: Opinions expressed listed below are the creator’s alone, not these of any financial institution, bank card issuer, airline or resort chain, and haven’t been reviewed, permitted or in any other case endorsed by any of those entities.
