Viceroy, a series of luxurious lodges and branded residential developments around the globe, is debuting a brand new look this week.
The model’s world model relaunch began its first part Wednesday with a refreshed visible look on its digital platforms, in addition to property-specific experiences.
New logos and property-specific “O” emblems throughout the Viceroy nameplate are additionally rolling out. They’re meant to be a nod to Viceroy’s storytelling roots. So, anticipate to see nods to the Washington Monument at Viceroy Washington DC and the Mayan Tree of Life at Viceroy Riviera Maya.
The model relaunch additionally coincides with the opening of Viceroy at Ombria Algarve, a brand new resort in Portugal’s Algarve area.
“At the moment’s luxurious vacationers search extra than simply opulent lodging; they search authenticity and cultural immersion, with each journey forming an integral a part of their identification,” Jessica Luzzi, Viceroy’s senior vp of name advertising, mentioned in a press release. “For our company, journey isn’t just a getaway; it is a possibility to interact with the world in a extra significant manner, creating reminiscences that resonate lengthy after their journey ends.”
Viceroy at Ombria Algarve is seen as a preview of what is to come back on the broader model. The property options 141 visitor rooms, suites and residences, in addition to six eating places, a spa and a golf course. The Portuguese property is supposed to mirror Viceroy’s new “wealthy, domestically led visitor experiences” ethos by that includes alternatives like a honey-making journey, a culinary journey via the native Loule market, a pottery workshop and a horseback path journey via Aldeia da Tor.
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Native experiences like these at Viceroy at Ombria Algarve will now be a focus throughout your entire Viceroy portfolio, from glassblowing to browsing to music manufacturing. The brand new program may even characteristic “native legends” excursions curated by distinguished native figures.
“Viceroy’s relaunch is not nearly redefining our model; it is about remodeling the journey expertise itself to give attention to what really issues to our company,” mentioned Tony Machado, Viceroy’s senior vp and head of design. “By embracing progressive design and sustainable practices, we purpose to create areas that enable company to genuinely immerse themselves within the native tradition. This method will set up Viceroy as a frontrunner in luxurious hospitality for years to come back.”
Whereas Viceroy is a worldwide model, these within the U.S. can expertise it a little bit nearer to dwelling at Viceroy-branded properties in Santa Monica, California; Chicago; Aspen, Colorado; and Washington, D.C. There’s additionally Lodge Zena Washington DC, which remains to be affiliated with the broader Viceroy model group.
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