Lululemon is becoming a member of lots of your older coworkers in being bored with listening to about your dupe haul. The athleisure big is suing Costco, alleging that the wholesale retailer is promoting unlawful knockoffs of its merchandise, the Related Press reported.
The lawsuit is Lululemon’s most high-profile try at combating again in opposition to Gen Z-driven “dupe tradition.” Lulu says Costco is deliberately complicated customers by slapping its Kirkland model on garments which can be thinly veiled copies of way more costly Lulu gadgets.
Per the lawsuit:
- Costco’s $20 Hello-Tec Males’s Scuba Full Zip is a replica of Lulu’s Scuba jackets, which retail for over $100.
- Costco’s $10 Kirkland 5-Pocket Efficiency Pants are a replica of Lululemon’s $128 males’s ABC 5 Pocket Pants, which no less than one particular person at your workplace is at present sporting.
Lululemon additionally alleges that Costco stole its “Tidewater Teal” shade. The model is asking for a jury trial and needs Costco to cease promoting the gadgets in query.
Can Lulu win? In April, the New York Occasions reviewed each Lululemon’s ABC pants and Costco’s model and located them to be suspiciously related. Nevertheless it’s sometimes onerous for manufacturers to show that dupes are unlawful, as a result of US trademark regulation is commonly imprecise.
Dupe or die. Due to TikTok developments and cost-conscious customers, dupes have grow to be so well-liked amongst youthful customers that sporting them will be as a lot of a standing image as proudly owning the luxurious unique.—AE
This report was initially printed by Morning Brew.
