Automobili Lamborghini introduced that it has joined DreamHack Dallas as a major accomplice, a first-time collaboration with occasion organizer ESL Faceit Group. The automobile firm mentioned it plans to carry a one-of-a-kind customized Lamborghini Revuelto to the occasion (in each bodily and digital kind), which will probably be a method of connecting with the expansive esports and gaming viewers that attends the occasion. DreamHack takes place in Dallas on Could 23-25.
In keeping with Lamborghini, attendees will have the ability to see the Revuelto in its large 300 sq. meter sales space, in addition to drive it in digital races in one of many Asphalt video games on the sales space. They’ll additionally have the ability to safe digital collectibles distinctive the expertise. This transfer marks a “strategic growth for the model” because it plans to have interaction a youthful demographic straight by way of DreamHack, providing them a more in-depth relationship with the model.
Christian Mastro, Lamborghini’s advertising and marketing director, mentioned in an announcement, “This marks not solely Lamborghini’s first-ever look at DreamHack, but in addition the debut of any automotive model on the occasion. In collaboration with ESL Faceit Group, we’re bringing the unparalleled Lamborghini expertise to a vibrant and passionate gaming viewers. Automobili Lamborghini embodies extra than simply automotive excellence; it represents a logo of feat, a way of life, and a dream. Lamborghini’s design, with its iconic and cutting-edge type, resonates powerfully with the brand new generations — they immediately acknowledge it and see it as a real expression of their values, aspirations, and id.”
Jasmin Haasbach, ESL Faceit Group’s VP of worldwide model partnerships, added, “Partnering with Automobili Lamborghini will elevate DreamHack Dallas to a brand new realm of immersive pleasure and unforgettable power. Lamborghini’s spirit of going past conference, past efficiency, past expectation, will discover a pure residence at DreamHack, the place gaming tradition involves life. Collectively, we’re creating an area the place way of life, esports, sim racing, and the metaverse collide in a celebration of ardour, innovation, and group.”
