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PulseReporter > Blog > Tech > Key phrases acquires co-development studio Sure Affinity
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Key phrases acquires co-development studio Sure Affinity

Last updated: October 19, 2024 9:10 am
9 months ago
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Key phrases acquires co-development studio Sure Affinity
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Key phrases Studios introduced right now that it plans to accumulate Sure Affinity for an undisclosed sum. Sure Affinity is a well known recreation co-development studio that has labored on video games corresponding to Halo, Hogwarts Legacy and Name of Obligation. Key phrases plans so as to add the brand new studio’s skills to its Create division. Sure Affinity’s CEO and founder Max Hoberman and his administration crew will proceed to guide the corporate post-acquisition.

Sure Affinity employs over 180 folks throughout two separate areas and is presently engaged on a number of initiatives — considered one of which is Exodus, which it’s co-developing with Archetype Leisure. It’s not but clear whether or not any initiatives in its pipeline will change following the acquisition. That is the second recreation studio acquisition that Key phrases has made to date this 12 months, and considered one of a number of it’s made in the previous couple of years. Different acquisitions within the gaming sector embrace Wushu Studios, The Multiplayer Group and Fortyseven Communications.

Key phrases CEO Bertrand Bodson stated in an announcement, “We’re thrilled to welcome Sure Affinity to the Key phrases Group. We’ve huge respect for his or her enterprise and repute. They carry a wealth of information, expertise, and experience to our Create division, complementing our current expertise and increasing our presence notably within the US and Canada. We stay up for partnering with Max, Paul, and their crew over the approaching years to proceed to drive development in our Create division and total enterprise.”

Hoberman minced no phrases about what he thought-about his firm’s success. “At this most troublesome time available in the market, we’re thrilled to have the ability to present stability and a supportive house for our crew. The respect for our expertise and tradition that Key phrases has proven, together with a willingness to spend money on our development, is unparalleled.”

The “most troublesome time” to which Hoberman is probably going referring is the present employment disaster within the video games trade. At current, the rely for layoffs within the trade sits at round 13,000 video games based on videogamelayoffs.com, and a number of smaller studios have publicly revealed an incapacity to safe funding to help their employees.

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