JetBlue is ditching sizzling meals in coach on every of its transatlantic flights.
The New York-based provider quietly rolled out a brand new eating menu for its “core” cabin this fall. It included a key disclaimer on the high: “All objects served chilled.”
A fast take a look at the menus suggests JetBlue’s inflight economic system meal service will nonetheless embrace sturdy choices and can possible be tastier than what you may discover on many different carriers in the primary cabin.
Nonetheless, JetBlue’s spectacular eating choices — even in coach — have been a key differentiator for the airline on its transatlantic routes because it launched its first flights to Europe in 2021.
Earlier than we go any additional, we should always point out that JetBlue is planning no such modifications to its premium Mint cabin, the place the top-notch meals and beverage service stays a standout characteristic of its service.
However, in an announcement confirming the shift to chilled meals, JetBlue representatives alluded to the excessive value of offering the new, elaborate meals all through the cabin.
“This transformation is a part of our effort to make sure we will proceed to supply an important expertise at JetBlue’s aggressive fares on these routes,” a spokesperson for the provider instructed TPG Monday.
Shifting its coach menu
All-chilled meals in economic system class aren’t a wholly novel transfer for JetBlue.
The provider examined comparable eating choices on its two seasonal routes this previous summer season to Dublin and Edinburgh, operated with its Airbus A321neo jets — versus the A321LRs which were a part of its different transatlantic service.
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JetBlue will proceed to collaborate with New York-based eatery Dig on the core eating menus, which “lives as much as the usual we set for high-quality meals,” the airline stated.
A fast look on the new menu for eastbound transatlantic lunch and dinner reveals a major course selection of a hen grain bowl or ginger garlic tofu paired with a kale apple salad or inexperienced beans.
Westbound lunch or dinner features a pesto pasta salad or mushrooms and lentils; it is served alongside a tomato and cucumber salad or buffalo cauliflower.
An instance of the breakfast: Should you’re flying to Europe in a single day, you possibly can select between a crepe with smoked turkey, brie, fennel, arugula and balsamic onion jam, or in a single day oats paired with fruit or coconut yogurt.
JetBlue’s core meal service will proceed to be extremely customizable. Passengers can choose their entree and aspect dish utilizing the airline’s touchscreens at every seatback.
A time of change at JetBlue
These modifications at JetBlue come because the airline has been present process a serious transformation aimed toward boosting its earnings and capitalizing on the excessive demand for premium lodging.
The latter objective lately noticed the airline announce its first-ever airport lounge deliberate for New York Metropolis’s John F. Kennedy Worldwide Airport (JFK) by late 2025; a second is to comply with at Boston Logan Worldwide Airport (BOS).
JetBlue additionally plans to announce a brand new premium cobranded bank card within the close to future which might include complimentary JetBlue lounge entry. Incomes Mosaic 4 elite standing in its TrueBlue program would additionally include entry to the lounges, as would buying a Mint seat on a transatlantic flight.
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