- Nvidia CEO Jensen Huang has been noticed sporting black leather-based jackets that price 1000’s of {dollars}. It’s a trend selection impressed by his spouse and daughter that he’s continued for at the least 20 years now. Some individuals have tried to say the price of his jackets correlates to Nvidia efficiency, nevertheless it’s not confirmed.
The late Steve Jobs had his black turtlenecks, Mark Zuckerberg wore his black hoodie sweatshirts, and Invoice Gates typically sported a sweater over a collared shirt. These billionaires stored their types comparatively easy and seemingly budget-friendly. However one tech titan has offered a extra trendy—and generally flashier—look.
Nvidia CEO Jensen Huang is almost all the time seen sporting a black leather-based jacket. And these aren’t low-cost fake clothes. Most of the leather-based jackets in his wardrobe price a number of thousand {dollars} a pop—and he hasn’t shied away from how his trend selections have surrounded his id.
“You could know me higher as ‘the man within the leather-based jacket who repeats issues 3 times,’” Huang wrote when he hosted a Reddit AMA in 2016. It really is his signature look, and one he proudly wore on the duvet of Time in 2021 when he was certainly one of its males of the 12 months.
Vogue specialists confirmed to Fortune that Huang typically wears luxurious menswear model Tom Ford, the place some jackets price greater than $10,000 a chunk. For instance, Huang gave the impression to be sporting a biker-style black leather-based jacket by Tom Ford at Nvidia’s GTC 2025 keynote speech.
Vogue specialists have had differing views on precisely which Tom Ford jacket he was sporting, however the potential types vary from roughly $5,000 to $7,000. And in final 12 months’s keynote deal with, Huang was believed to be sporting a lizard-embossed Tom Ford jacket that price virtually $9,000. However that’s only a drop within the bucket for Huang, contemplating his web price is $104 billion and Nvidia’s market cap is nearing $3 trillion.
“It’s not his first rodeo. He wears loads of Tom Ford. They’re all costly,” Reginald Ferguson, proprietor and founding father of menswear trend consultancy New York Vogue Geek, instructed Fortune. “He’s discovered his lane and he’s sticking to it. I doubt he has a motorbike outdoors. The black jackets go effectively along with his grey hair.”
Why Jensen Huang wears a black leather-based jacket
Huang additionally admitted final 12 months in an interview with HP his trend selections didn’t come from his personal inspiration. “I’m pleased that my spouse and my daughter costume me,” Huang stated, including he doesn’t wish to put on a watch—not like a few of his millionaire and billionaire friends—as a result of he prefers to dwell within the second. A spokesperson for Huang beforehand instructed The New York Occasions Huang had been sporting black leather-based jackets “for at the least 20 years.”
Though black leather-based jackets could be a wardrobe staple piece, Huang isn’t afraid to have a bit of enjoyable along with his trend selections. He’s additionally not too long ago been noticed in “bolder, extra refined designs” like crocodile- or lizard-embossed leather-based jackets, Veronica Zhai, proprietor of New York-based luxurious sustainable trend model Zhai, instructed Fortune. Nonetheless, Huang opts for extra understated types from Dunhill in culturally conservative settings like Taiwan, she added.
Some social media customers have tried to attract a correlation between the value of Huang’s leather-based jackets and Nvidia’s inventory efficiency, nevertheless it’s a troublesome development to show.
“Jensen Huang’s leather-based jacket value throughout CES: $8,990. NVIDIA inventory value throughout CES 2025: $149.43. Jensen Huang’s leather-based jacket value throughout GTC 2025: $6,990 #NVIDIA inventory value throughout GTC 2025: $115.43,” one person posted on Tuesday. “Inventory down 23%, jacket down 23%. Coincidence? I don’t assume so.”
Nvidia declined to remark about Huang’s trend selections and whether or not there’s a correlation between the price of his jackets and Nvidia’s inventory efficiency.
Why tech executives create signature seems
Executives of main corporations like Nvidia, Apple, and Microsoft are busy, so making a signature look may also help with resolution fatigue, Zhai stated.
Carrying all black or the identical piece makes decision-making simpler, she stated, including that having a constant signature fashion turns into an extension of the chief’s private model.
“We see them stepping outdoors their consolation zones—Jeff Bezos being a main instance,” Zhai stated. “Even Zuckerberg is evolving his picture, shifting from a nerdy, ‘do-good’ persona to a cooler look.”
Though many tech executives don’t have a signature look, Ferguson stated, Jobs picked his Issey Miyake black mocknecks as a result of he was making a uniform and didn’t need to assume a lot about what he wore. Ferguson referred to as Zuckerberg’s selection to only put on black hoodies “lazy,” however that he’s “advanced [and] undoubtedly has a stylist now.”
General, a tech govt’s selection about their clothes makes an announcement.
“It’s the revenge of the nerds,” Ferguson stated. “They’re making an attempt to be fly.”
This story was initially featured on Fortune.com
