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PulseReporter > Blog > Money > Jeep Cherokee’s comeback penciled in to pivot round $1.7 billion tariff knockout blow
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Jeep Cherokee’s comeback penciled in to pivot round $1.7 billion tariff knockout blow

Pulse Reporter
Last updated: July 29, 2025 11:54 pm
Pulse Reporter 16 hours ago
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Jeep Cherokee’s comeback penciled in to pivot round .7 billion tariff knockout blow
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Stellantis hopes to counteract a few of the anticipated 1.5 billion-euro ($1.7 billion) value of tariffs this yr by boosting North American profitability with new mannequin launches just like the discontinued Jeep Cherokee, the carmaker’s new CEO stated on Tuesday.

The world’s fourth-largest carmaker, created 4½ years in the past from the merger of Fiat Chrysler and PSA Peugeot, is in talks with U.S. officers on the best way to mitigate the influence of tariffs, specifically on automobiles produced in neighboring Canada and Mexico.

CEO Antonio Filosa stated that Stellantis helps U.S. President Donald Trump’s technique to spice up the creation of jobs and U.S. auto manufacturing “utilizing additionally tariffs as a device,’’ Filosa stated.

Filosa, who was confirmed as chief government final month, stated that he’s pushing to have the tariff regime issue within the excessive degree of U.S. elements utilized in its automobiles made in Canada and Mexico.

Of the 16 million automobiles Stellantis produces on the market within the U.S. market, 8 million are made in home crops, and one other 4 million in Canada and Mexico — all with numerous U.S. elements. One other 4 million are imported from Europe and Asia, with just about no U.S. elements.

In pursuit of a U.S. turnaround, Filosa is relaunching within the second half of 2025 fashions that earlier administration nixed two years in the past: a brand new Jeep Cherokee for the largest-selling U.S. phase and the favored ICE Dodge Charger.

Earlier this yr, Stellantis additionally relaunched the Ram Hemi V8 due to vendor and buyer demand in what Filosa referred to as “a fast, sensible, impactful corrective motion.”

The Jeep Cherokee shall be produced in Mexico, and Filosa stated that they’re engaged on decreasing manufacturing prices, “so we will completely offset the tariffs impact.’’

Stellantis has already absorbed 300 million euros ($350 million) of the 2025 tariff influence through the first half of the yr, because the carmaker posted losses of two.3 billion euros (practically $2.7 billion). Through the interval, U.S. shipments had been down by practically 1 / 4 because the carmaker lowered the importation autos produced overseas.

The maker of Jeep, Chrysler, Fiat and Peugeot automobiles reported that web income plummeted from 5.6 billion euros ($6.5 billion) in the identical interval final yr because it burned by way of 3.3 billion euros in money for the cancellation of a hydrogen gasoline cell mission, adjustments within the fantastic regime for U.S. carbon emission laws, and write-downs on platform investments.

Stellantis stated that it anticipated web revenues to extend over the subsequent six months in contrast with the primary half, once they dropped 13% to 74.3 billion euros ($85.7 billion). The carmaker additionally stated that money stream would enhance.

Filosa stated the brand new government crew “will proceed to make the powerful choices wanted to reestablish worthwhile progress and considerably enhance outcomes.”

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