Intel received’t kill off its graphics card enterprise

Regardless of feedback made by former Intel CEO Pat Gelsinger, who bought ousted from the corporate final month, Intel is not going to kill off its discrete graphics enterprise. “We’re very dedicated to the discrete graphics market and can proceed to make strategic investments on this path,” Intel’s new co-CEO Michelle Johnston Holthaus simply informed an viewers within the firm’s CES 2025 keynote. She says it’s a query she will get lots.

Gelsinger was extremely blunt on a latest earnings name that the corporate’s radically totally different Lunar Lake laptop computer processors have been one thing of a failed experiment from a monetary perspective, and urged there’d be “much less want” for the corporate’s investments in discrete graphics too: “How are we dealing with graphics? That’s more and more changing into giant, built-in graphics capabilities, so much less want for discrete graphics available in the market going ahead.”

Now, it’s potential Holthaus’ new assertion is code for “we’re retreating, however slowly and fewer overtly,” as her total tone on this morning’s keynote was exceedingly upbeat regardless of Intel’s latest troubles. She additionally celebrated the Lunar Lake chip, and known as 2024 “the 12 months Intel actually reasserted ourselves because the chief on this AI PC market” on its efficiency and battery life strengths, despite the fact that the corporate’s simply introduced Arrow Lake chips, and upcoming Panther Lake chips, are constructed otherwise.

(Holthaus reiterated that Panther Lake will launch within the second half of the 12 months, and says samples are already transport to all its main prospects.)

Intel’s future “strategic investments” may be within the AI house somewhat than gaming ones, just like how AMD and Nvidia have refocused their efforts lately on the massive alternative there.

There’s no less than yet another gaming card coming quickly, although. Holthaus says Intel will launch its subsequent, already-announced B570 GPU this subsequent week, a card which is much more funds than the B580.