How Twin Tour Golf grew to become minigolf sensations on TikTok

In September of 2023, Danny and Steven Sanicki performed a spherical of minigolf. The Sanickis are twins, are each aggressive golfers, and had been budding content material creators on the time, so after all they filmed the entire spherical. Danny edited the footage on his cellphone, recorded a fast commentary observe, slapped a scoreboard over prime of the video, and posted the event as a six-part collection on his TikTok channel. Neither brother actually anticipated something to occur.

The movies went viral. And since then, the Sanicki twins have been posting tournaments daily, bringing new mates into the fold, and constructing out a Putt-Putt empire throughout the net. They constructed a posh system of tournaments and factors, began awarding cash to winners, and commenced planning for how one can make issues even greater.

On this episode of The Vergecast, the primary in a two-part collection we’re calling The best way to Make It within the Future, we chart the rise of Twin Tour Golf (as they’d want to be recognized) and discuss with Danny and Steven about their expertise as creators. We discuss concerning the technique of deciding to go all in on minigolf, the best way they’ve tried to develop their providing with out compromising what individuals like about it, how they cut up up workflow, how they monetize on numerous channels, and way more. The Sanickis’ story is a traditional creator journey, and so they’ve hit so most of the milestones and forks within the highway that come for everybody who desires to make it on the web.

If you wish to know extra about every thing we talk about on this episode, listed here are some hyperlinks to get you began: