How Evernote grew to become an ideal productiveness app once more

For thus a few years, the Evernote elephant was a really iconic emblem. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create virtually something. And so Evernote was enormous.

However Peak Evernote was roughly a decade in the past. Since then, the product has usually felt stagnant (or worse), the corporate churned by means of executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply kind of… there.

In 2022, when Bending Spoons acquired the corporate and shortly after laid off almost all its employees, thousands and thousands of Evernote customers have been confused about what the longer term held for the device they’d relied on for thus lengthy. Issues obtained even worse when the corporate went basically silent for months. However since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 particularly, Evernote has shipped a laundry record of recent options, retooled its design, added some core new performance, and made the app start to really feel trendy once more. With all that change has come a shift in worth, too — and never everybody’s thrilled.

On this episode of The Vergecast, the third and remaining installment in our collection about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We speak in regards to the acquisition course of, how he perceives Evernote in right now’s panorama, what it took to begin delivery new stuff once more, why Bending Spoons modified the subscription worth, and rather more.

We additionally speak about the way forward for Evernote, and productiveness instruments basically. Evernote is greater than twenty years previous, and is as such crammed with previous concepts about what individuals need and the way they wish to use it. Simionato and his group are tasked with determining how AI matches into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the previous customers and appeals to new ones.

If you wish to know extra in regards to the issues we focus on on this episode, listed below are some hyperlinks to get you began: