Hertz is reportedly attempting to promote a few of its electrical automobiles to the people who find themselves at present renting the automobiles. The rental automotive firm is outwardly seeking to unload a portion of its EV fleet and is proactively reaching out to prospects concerning the choice to outright purchase the automobiles they’re renting.
A viral publish on Reddit confirmed an obvious e-mail from Hertz providing a buyer the choice to purchase the very EV they had been renting. On this case it was a 2023 Tesla Mannequin 3 for $17,913. Of us within the feedback talked about getting related presents for different EVs.
Hertz communications director Jamie Line instructed The Verge that this wasn’t a brand new technique and appeared to counsel it wasn’t restricted to EVs.
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“By connecting our rental prospects who choose into our emails to our gross sales channels, we’re not solely constructing consciousness of the truth that we promote automobiles but in addition providing a novel alternative to somebody who could also be available in the market for a similar automotive they’ve on hire,” Line mentioned.
Hertz has lengthy bought automobiles from its fleet and there are a quantity electrical automobiles at present on the market on its website. Hertz did announce this yr a plan to sell-off some 30,000 EVs after main losses.
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