Henk Rogers, one of many grandfathers of gaming, has a new e-book out, The Excellent Recreation, and we talked about it in an interview and once more in a keynote speak on the Gamescom Latam expo in Sao Paulo, Brazil.
Greater than 131,800 folks attended Gamescom Latam, with most of the followers wearing cosplay. The dashing Rogers was dressed up in his greatest Tetris outfit, and in Brazil he might nonetheless discover followers and admirers for a recreation that was greater than 40 years previous.
Rogers famous that he labored on the script with Tetris cofounder Alexy Pajitnov, and the Hollywood scriptwriters had taken so many liberties with the story behind the Tetris film that Rogers determined to jot down his personal autobiography. It consists of the time of Rogers life earlier than Tetris, throughout Tetris, and after Tetris. And it has quite a lot of life classes for folks like recreation builders to study from. [Rogers will speak at our upcoming Xsolla Connect/GamesBeat Engage event on June 5 in Los Angeles].
Henk’s daughter Maya Rogers, who took over the Tetris firm years in the past as CEO, talked about to me it was the “biggest enterprise growth story of all time.” However on stage, I informed Henk that I assumed the story of Tetris coming to the West was extra like the best friendship story of all time.
Rogers found the sport at a CES present, then hunted down its creator behind the Iron Curtain of the Eighties, when the U.S. and the Soviet Union have been nonetheless in a Chilly Struggle. Rogers went to the Soviet Union on a vacationer visa and tried to chop a enterprise take care of the bosses of Alexy Pajitnov, who created the unique.
In the course of the negotiations, Rogers and creator Alexy Pajitnov received alongside as a result of they have been each recreation builders, and Pajitnov had by no means met one other recreation developer earlier than. In order that they received alongside and drank loads collectively.
After Rogers received the battle for the rights to Tetris and made cash with the sport, Rogers went to the difficulty of getting the total rights to the sport. He additionally extracted Pajitnov from the Soviet Union and shared the earnings with Pajitnov. Many years later, Tetris remains to be well-liked and Rogers remains to be its evangelist for gaming, Tetris — and Go. And followers cherished his storytelling in Brazil.
Gamescom Latam, by the best way, had greater than 400 video games to play from greater than 40 publishers on the occasion ground. Greater than 10 million folks considered on the content material on-line. Greater than 300 media channels and a pair of,000 accomplice influencers have been on the occasion.
Right here’s an edited transcript of our interview.

GamesBeat: Henk Rogers, as everyone is aware of, is among the most attention-grabbing entrepreneurs within the recreation business, the person who went behind the Iron Curtain and received Tetris. He has a e-book to speak about right here. You wish to introduce your e-book for us?
Henk Rogers: The introduction to the e-book is, why did I write the e-book? What number of have you ever seen the film, the Tetris film? Alexei Pajitnov, the man who created Tetris, he and I labored on the script. The script had a lot Hollywood inside that I felt it was crucial for me to inform the true story. So I wrote the true story. Somebody checked out it and stated it may very well be a e-book, besides it’s too skinny. It’s good to write extra. Okay, I’ll write earlier than and after.
Principally the e-book changed into the historical past of my whole recreation profession. It begins with me creating the primary RPG in Japan. I believe that’s my declare to fame. However solely folks in Japan know that. I’m sporting the shirt.
GamesBeat: Black Onyx, proper?
Rogers: It was the primary RPG in Japan, the primary recreation in Japan in 1984. It began my recreation profession. All over to–gosh, I don’t even keep in mind the place the story ends.
GamesBeat: You additionally received into what sort of individual you have been as a child, what sort of household you grew up in. It was a really completely different form of household life that you just grew up with. Do you wish to discuss {that a} bit? I used to be struck that you just thought of your gamer life to have begun with Monopoly and Go. These aren’t often the video games you consider when folks say they’re a gamer.
Rogers: We’re speaking in regards to the darkish ages. That is within the time earlier than computer systems existed. Once I first touched a pc in highschool, it was punch playing cards. You’d put within the punch playing cards and get printed output two days later. There have been no video games on computer systems again then.
GamesBeat: I’m there with you. I took a FORTRAN class in faculty. I needed to look ahead to my printout.
Rogers: I used to cheat. I took my punch playing cards and copied them and put them in different courses, in order that my output would come again in hours as an alternative of days. My instructor thought I used to be a genius. I assume I used to be?
GamesBeat: You have been all the time form of a trickster, although. You’ve had this sample in your lifetime of getting round obstacles, fascinated by find out how to get round issues.
Rogers: Life is a recreation. If you concentrate on the target, you’ve gotten all these miniature objectives that you just’re attempting to realize. Each is like successful a recreation. I’m a gamer. I actually hate to lose. I work laborious to win. If there’s one thing I’ve to do, like write a e-book, I’m going to do it. Nothing goes to cease me.
GamesBeat: What else was an enormous theme for you in writing the e-book? You additionally went effectively past your life in video games. You had a life that basically began after your recreation profession.

Rogers: Earlier than and after. However after my recreation profession–the story, mainly, my recreation profession form of led to 2005 after I bought one in every of my corporations and made some huge cash. At that second, or a few month after, I had a 100% blockage of the widowmaker. That’s a form of coronary heart assault, and 95% of people that have that occur die. I’m one of many fortunate 5%. Within the ambulance I assumed to myself, “It’s important to be kidding me. I haven’t spent any of that cash but.” That’s the very first thing I assumed. However the second was, “No, I’m not going. I nonetheless have stuff to do.”
Within the restoration room I made a decision to determine what was going to piss me off if I didn’t do one thing about it by the precise finish of my life. I got here up with my bucket record, my missions in life. I’ve 4 missions. I’ve 4 youngsters. I used to be considering that every of my visions, I’d give them to one in every of my youngsters. That’s so not occurring. You may snigger now. I’m by myself. However my first mission got here to me behind the newspaper. This was in Hawaii. An article stated we’d kill all of the coral on the earth by the top of the century. I stated, “No, we’re not.”
What’s inflicting it’s ocean acidification, which is brought on by carbon dioxide going into the ocean, which is brought on by us. My mission primary was to finish the usage of carbon-based gasoline, full cease. On the time I used to be residing in Hawaii. We import $5 billion value of oil a 12 months and $1 billion value of coal. That’s $6 billion. Half that fossil gasoline we use to make electrical energy. The most important factor we did in Hawaii is we handed a legislation that stated Hawaii needed to go 100% renewable electrical energy by 2045. In the present day we’re at 36%.
GamesBeat: I keep in mind the final trip I had in Maui. It was laborious to discover a seaside the place there wasn’t bleached coral. That’s fairly unhappy.
Rogers: Bleaching coral is going on extra shortly due to temperatures. Theoretically, when the water temperature goes down, the coral can come again. But when the water remains to be too acidic, the coral can’t come again. There’s no method to repair it after that. Now we have to repair local weather change. Now we have to repair the carbon dioxide we’re producing.
GamesBeat: You stated you had 4 belongings you wished to get accomplished. What are the opposite three?
Rogers: I used to be in highschool once we had the struggle in Vietnam. My second mission is to finish struggle, as a result of we have been preventing in opposition to the struggle in Vietnam. We college students demonstrated, demonstrated, demonstrated. I really feel that we helped finish that struggle. It was actually not a struggle. It was a bloodbath. We had no enterprise there, no finish objective. We have been simply killing folks for no actual purpose. They by no means harm us. That’s quantity two.
Quantity three is to make a backup of life by going to different planets. It’s form of Elon Musk-ey, and now I’m undecided of that mission anymore, as a result of he’s changed into–
GamesBeat: The backup copy remains to be a good suggestion.

Rogers: The backup copy is a good suggestion it doesn’t matter what. Once I was in growth, you make backups. You don’t go away all of your code on one disc after which it crashes and also you lose all of it. You make a backup. So far as we all know, all of life is on this planet. We may very well be those that mess it up. Now we have to seek out one other planet and make a backup.
Quantity 4 is to learn how the universe ends and do one thing about it. That one exists simply to make the opposite ones appear straightforward. Within the scope of issues, ending struggle or fixing local weather change or making a backup, these are all issues that individuals are going to examine in historical past books sooner or later. “We did that. Then we invented the steam engine. Then we invented the pc. Then we invented the moveable cellphone.” We take this stuff with no consideration now, however they have been large modifications once they occurred. Certainly one of them goes to be, “Then we mounted local weather change.”
GamesBeat: How do you concentrate on issues which are so huge that they appear unattainable? It appeared unattainable that one recreation might final for many years within the online game business.
Rogers: There’s quite a lot of luck concerned. I found the sport. I didn’t create it. The truth that folks nonetheless play it’s simply one thing to do with how wonderful the sport itself is. However different issues, like creating the primary RPG in Japan, that wasn’t luck. That was work. I labored my ass off to get it accomplished.
Once I began, in Hawaii, to finish the usage of carbon-based gasoline in Hawaii, everybody stated, “What are you speaking about?” The governor, the pinnacle of the utility, all these folks stated they didn’t know the way they may try this. That’s not adequate. It appeared like an insurmountable drawback, however now we’re on monitor. Since we did Hawaii, 15 different states have copied our laws. Greater than half the inhabitants of the US lives in a state the place they must go 100% renewable power. The federal authorities can’t do something about it. We don’t care what occurs in Washington. The fool in Washington can do what he needs to do. That’s not our drawback. We’re nonetheless fixing it.
GamesBeat: Within the film, one of many memorable scenes was if you sneaked into Nintendo’s headquarters and located a method to meet with the CEO. In actuality, the story may be very attention-grabbing. It has to do with the sport Go. May you discuss that?
Rogers: They tried to make every thing occur in seconds within the film. The story took a few days, the true story, however folks wouldn’t perceive it as a part of the film. That’s the issue. Anyway, I learn an article in a Japanese journal that stated the president of Nintendo performs Go. Go is a board recreation with black and white stones. It’s like chess solely way more difficult. Pc AI beat chess a very long time in the past, however solely not too long ago beat Go. Go is essentially the most difficult, attention-grabbing recreation.

My father performed Go, so I performed Go. When any person despatched me a Go recreation for the Commodore 64 from England, it was on a 9 by 9 board. It was like youngsters’s Go. They requested if I want to publish it in Japan. It turned out that the Commodore 64 and the Nintendo Famicom had the identical CPU. I knew that I might transfer the algorithm of Go from the Commodore 64 to the Famicom and it could work. The graphics, the sound, all that we needed to redo, however that’s okay. That’s a easy factor, making graphics and music.
I despatched Mr. Yamauchi a fax. “My title is Henk Rogers. I could make a Go recreation on your Famicom. I’m leaving for the states on Saturday. I’d wish to see you earlier than I go away.” I didn’t say that I lived in Japan. I simply stated I used to be leaving on Saturday. On Wednesday, the day after I despatched the fax, I received a message. “Mr. Yamauchi will see you tomorrow.” That was how I received into a gathering with Mr. Yamauchi. It went quick.
The assembly went quick too. “I could make a Go recreation on your machine.” He stated, “I can’t provide you with any programmers.” I stated, “I don’t want them. I’ve programmers. I simply want cash.” He requested, “How a lot cash?” I considered the largest quantity I might consider on the time and stated, “$300,000.” He stated, “Deal.” That was it. Then I contacted the man in England and informed him he needed to come to Japan and transfer his code over to the Famicom. It took 9 months. That’s how I turned associates with Mr. Yamauchi.
GamesBeat: Speaking to him about Tetris turned out to be simpler. He will need to have remembered you.
Rogers: By the point Tetris got here round I’d already met him many occasions for a lot of causes. At any time when I made a gathering with Yamauchi, we’d meet on the finish of the day, in any case of his different conferences. Then we’d play Go for the remainder of the day. I performed Go along with him many occasions. I used to be the one one within the business who performed Go. All people else performed pc video games or one thing. It was only a completely different tradition. I used to be the crossover individual.

GamesBeat: Have been there different key tales that didn’t match within the e-book, issues which are nonetheless in your thoughts?
Rogers: What I’m doing now didn’t actually match within the e-book. I wished to have extra accomplishments round my combat to finish local weather change earlier than I began writing a e-book about it. Hopefully this e-book will assist me turn out to be a bit extra well-known, after which I can say I’ve e-book quantity two. E-book quantity two can be about how we mounted local weather change.
GamesBeat: What have been some issues behind the scenes of getting the rights to Tetris which are within the e-book, however the film couldn’t cowl?
Rogers: Once I went to the Soviet Union, I used to be in a room with seven Russians, a few whom will need to have been KGB. They have been, how can I say it, interrogating me. Who they hell are you? Why are you within the Soviet Union? I used to be very suspicious, initially. I used to be a Dutchman that seemed like an American residing in Japan. Okay, that’s bizarre. Who the hell is that this man?
They really despatched two brokers to my workplace in Yokohama to guarantee that the story about having an organization in Japan was true. All people within the workplace was terrified. They didn’t know what was happening with me. I’d simply disappeared into the Soviet Union. On the time, to make a cellphone name from there you positioned the decision and needed to wait eight hours for the return to come back via. I might set the decision at midnight, fall asleep, get up within the morning, and the decision would come via. Don’t ask me what they have been doing for eight hours. Ensuring that the precise folks have been listening, I’m certain.
GamesBeat: I keep in mind speaking to your daughter, Maya Rogers, in regards to the film for the primary time. She’s working Tetris because the CEO now. She stated, “That is the best enterprise growth story of all time.” Having seen the film and browse the e-book, I occur to disagree with that interpretation. I believe this is among the biggest friendships. That’s actually been fascinating to see, that you just guys even at the moment are nonetheless associates, you and Alexei Pajitnov. [In fact, Rogers got Pajitnov out of the Soviet Union and shared the profits of Tetris with him].

Rogers: In that room with the seven interrogators was Alexei Pajitnov. He was additionally interrogated. After some time he found out that I had began as a recreation designer. They requested me how I began my enterprise and so forth. I stated, “I’m a recreation designer.” He had by no means met a recreation designer earlier than. That’s when he turned so . On the finish of the assembly he got here to my aspect of the desk and stated, “Let’s meet tonight.” I assumed that was unattainable. I assumed there was one thing incorrect with me chatting with a Russian. He stated, “Properly, you thought it was in opposition to the legislation. I knew it was in opposition to the legislation. That’s the distinction.”
GamesBeat: What’s a very powerful message you wish to get out, both via the e-book or simply by yourself?
Rogers: The message is that should you set your thoughts to do one thing, there’s nothing that may cease you from doing it. This occurred to me many occasions in my life. There’s nothing that may cease you should you determine you’re going to do it. That’s the message I need everybody to get. The story is rags to riches. I began with zero. I made a pc recreation, made some cash, made an organization, and on it goes. I assume I’m a serial entrepreneur. Not all of them have been profitable, completely not. However on the typical I made some huge cash. Simply go for it. If it fails, stand up and do it once more. Begin one other one.
Disclosure: Gamescom Latam paid my the place to Brazil, the place I average a number of talks.