Popular culture icon Paris Hilton is serving up her newest challenge, a glittery pink waffle, to Hampton by Hilton company within the U.S. and Canada.
Hilton teamed up with Hampton to introduce the newest seasonal taste, dubbed the Glowing Strawberry Hampton Waffle, alongside a particular Glowing Strawberry Hampton Waffle Equipment that will be bought on-line for $29.99 and contains every thing it’s worthwhile to make the brand new waffle, like waffle combine and edible glitter.
“The Glowing Strawberry Hampton Waffle is completely iconic, candy, and so me,” Hilton mentioned in an announcement concerning the waffle. “I am excited for everybody to attempt it and begin their mornings with a little bit sparkle.”
The waffle was unveiled at an occasion in New York Metropolis on the Hampton Inn Manhattan/Occasions Sq. Central, attended by TPG. On the occasion, considered one of Hampton by Hilton’s U.S. Waffle Bosses, Beverly Christmas of the Hampton Inn Paris in Paris, Illinois, was in a position to showcase simply how enjoyable adorning a waffle with toppings (like whipped cream, chocolate chips, chocolate sauce, strawberries and, after all, edible glitter) really is, whether or not you are making it at one of many 2,400 places within the U.S. and Canada or proper at dwelling.
In truth, that is the primary time Hampton’s waffle combine has been accessible for buy because the chain first launched its now-iconic waffle again in 2009.
As TPG beforehand reported in August, when the Hilton Honors-affiliated lodge model celebrated its fortieth birthday, company at Hampton by Hilton properties eat a whopping 30 million common waffles every year and about 120 million miniwaffles. Over time, new seasonal flavors have rolled out to a lot fanfare, together with lemon, pumpkin spice, crimson velvet and birthday cake.
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“At Hampton by Hilton, breakfast is such a key a part of what we provide, and our waffles have change into an iconic image of that custom of offering a pleasant and dependable keep,” mentioned Shruti Gandhi Buckley, Hampton by Hilton’s international model chief. “This collaboration with Paris Hilton brings a recent, playful twist to one thing that is already so liked.”
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