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PulseReporter > Blog > Money > ‘Godfather of AI’ Geoffrey Hinton: Quick-term income, not AI endgame is high of thoughts for tech firms
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‘Godfather of AI’ Geoffrey Hinton: Quick-term income, not AI endgame is high of thoughts for tech firms

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Last updated: August 16, 2025 4:03 am
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‘Godfather of AI’ Geoffrey Hinton: Quick-term income, not AI endgame is high of thoughts for tech firms
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Elon Musk has a moonshot imaginative and prescient of life with AI: The expertise will take all our jobs, whereas a “common excessive revenue” will imply anybody can entry a theoretical abundance of products and providers. Offered Musk’s lofty dream may even grow to be a actuality, there would, in fact, be a profound existential reckoning.

“The query will actually be one in every of which means,” Musk stated on the Viva Expertise convention in Might 2024. “If a pc can do—and the robots can do—all the pieces higher than you … does your life have which means?” 

However most trade leaders aren’t asking themselves this query concerning the endgame of AI, in line with Nobel laureate and “godfather of AI” Geoffrey Hinton. In terms of creating AI, Large Tech is much less within the long-term penalties of the expertise—and extra involved with fast outcomes.

“For the house owners of the businesses, what’s driving the analysis is short-term income,” Hinton, a professor emeritus of pc science on the College of Toronto, instructed Fortune.

And for the builders behind the expertise, Hinton stated, the main target is equally on the work instantly in entrance of them, not on the ultimate consequence of the analysis itself.

“Researchers are all for fixing issues which have their curiosity. It’s not like we begin off with the identical aim of, what’s the way forward for humanity going to be?” Hinton stated.

“We now have these little targets of, how would you make it? Or, how do you have to make your pc capable of acknowledge issues in photographs? How would you make a pc capable of generate convincing movies?” he added. “That’s actually what’s driving the analysis.” 

Hinton has lengthy warned concerning the risks of AI with out guardrails and intentional evolution, estimating a 10% to twenty% probability of the expertise wiping out people after the event of superintelligence.

In 2023—10 years after he offered his neural community firm DNNresearch to Google—Hinton left his position on the tech big, desirous to freely communicate out concerning the risks of the expertise and fearing the shortcoming to “forestall the dangerous actors from utilizing it for dangerous issues.”

Hinton’s AI large image

For Hinton, the risks of AI fall into two classes: the chance the expertise itself poses to the way forward for humanity, and the implications of AI being manipulated by folks with dangerous intent.

“There’s a giant distinction between two completely different sorts of threat,” he stated. “There’s the chance of dangerous actors misusing AI, and that’s already right here. That’s already occurring with issues like pretend movies and cyberattacks, and should occur very quickly with viruses. And that’s very completely different from the chance of AI itself turning into a foul actor.”

Monetary establishments like Ant Worldwide in Singapore, for instance, have sounded the alarms about the proliferation of deepfakes rising the specter of scams or fraud. Tianyi Zhang, basic supervisor of threat administration and cybersecurity at Ant Worldwide, instructed Fortune the corporate discovered that greater than 70% of latest enrollments in some markets had been potential deepfake makes an attempt. 

“We’ve recognized greater than 150 forms of deepfake assaults,” he stated.

Past advocating for extra regulation, Hinton’s name to motion to handle AI’s potential for misdeeds is a steep battle as a result of every downside with the expertise requires a discrete answer, he stated. He envisions a provenance-like authentication of movies and pictures sooner or later that will fight the unfold of deepfakes. 

Simply as printers added names to their works after the appearance of the printing press tons of of years in the past, media sources will equally have to discover a method so as to add their signatures to their genuine works. However Hinton stated fixes can solely go to this point.

“That downside can in all probability be solved, however the answer to that downside doesn’t remedy the opposite issues,” he stated.

For the chance AI itself poses, Hinton believes tech firms have to basically change how they view their relationship to AI. When AI achieves superintelligence, he stated, it is not going to solely surpass human capabilities, however have a robust want to outlive and achieve extra management. The present framework round AI—that people can management the expertise—will subsequently now not be related. 

Hinton posits AI fashions have to be imbued with a “maternal intuition” so it may deal with the less-powerful people with sympathy, fairly than want to manage them.

Invoking beliefs of conventional femininity, he stated the one instance he can cite of a extra clever being falling underneath the sway of a much less clever one is a child controlling a mom.

“And so I believe that’s a greater mannequin we may observe with superintelligent AI,” Hinton stated. “They would be the moms, and we would be the infants.”

Introducing the 2025 Fortune World 500, the definitive rating of the largest firms on the planet. Discover this 12 months’s record.

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