Watch lovers will little question get the joke Seiko and Pepsi are making collectively right here: the Rolex GMT Grasp II, initially made in Pan Am colours, is known as the “Pepsi” within the watch group for its similarity to the soda model’s emblem. It has been an iconic collector’s watch for many years. By partnering with Pepsi formally, and going with a darkish colour, Seiko has created the Darkish Pepsi GMT, and Pepsi lastly has an official say within the matter. Each items are restricted to 7,000 models and will likely be launched in September. The SRPL99 will retail for $395 on a stainless-steel strap, and the SSK047 will value $550 on a custom-printed Pepsi rubber strap. The unhealthy information? In case you did not get on the pre-order record quick, likelihood is you may have to attend for these to resurface on reseller websites. —Parker Corridor
Sonos to Elevate Costs As a consequence of Tariffs
As President Trump’s wide-ranging (and fast-changing) tariff plan rolls out, we’re beginning to get affirmation that increased costs on imported items do, in truth, go all the way down to the buyer, with the most recent coming from lately appointed Sonos CEO, Tom Conrad. As reported by Bloomberg, Conrad touched on Sonos’ forthcoming value will increase throughout his first quarterly earnings report.
Telling buyers that the model has labored to “decrease the downstream influence” to Sonos prospects, Conrad defined that the majority of Sonos’ merchandise are manufactured in Vietnam and Malaysia, which he mentioned will likely be topic to new 20 % and 19 % tariff charges, respectively, beneath Trump’s plan.
For context, different electronics manufacturers have been much less express in regards to the tariff will increase immediately, with JBL blaming a $50 value improve on its new Tour One M3 headphones months after launch on “world trade pressures.” Simply how a lot Sonos plans to lift costs and which merchandise will likely be affected stays to be seen. —Ryan Waniata
Motorola Debuts a Bedazzled Razr
Courtesy of Motorola
Bear in mind bedazzling your Razr? You’ll be able to relive these days with Motorola’s Good Assortment, which incorporates the most recent Razr 2025 and Moto Buds Loop, in a brand new Pantone Ice Soften colour, full with Swarovski crystals. Motorola first introduced a partnership with Swarovski in April when it debuted its newest Razr telephones, although the unique collaboration started with the brand new Moto Buds Loop wi-fi earbuds in a French Oak colour.
Now, the bottom Razr 2025 mannequin is getting the dazzling improve with 35 Swarovski crystals on the leather-inspired end. The Moto Buds Loop is getting the identical therapy as its authentic debut, simply within the new Ice Soften colour. The corporate says restricted portions can be found and “extra curated machine collections” are on the best way.
How a lot does a bedazzled Razr value? The identical as the conventional mannequin, apparently. The Good Assortment retails for $1,000, and it contains the cellphone and the wi-fi earbuds. That is the identical quantity you’d pay if you happen to purchased the Moto Buds Loop and Razr 2025 at MSRP. Not too unhealthy for anybody desperately attempting to recreate their rhinestone-rich 2005 wardrobe.
