Ford is extending its free at-home EV charging promotion

Ford launched its “Energy Promise” initiative in October that included a free house electrical automobile charger with set up for brand new EV patrons. The promotion was initially scheduled to finish on January 2nd, however now Ford is extending it into the primary few months of 2025.

Beginning at the moment, Ford says its Energy Promise promotion will run via March thirty first, 2025, giving US clients who purchase a brand new mannequin yr 2024 or 2025 Mustang Mach-E, F-150 Lightning, or E-Transit extra time to benefit from the perks. These embrace the complementary house charger with “customary” set up, 24/7 buyer assist for charging questions, and complimentary roadside help.

The Ford Energy Promise extension comes following a “finest ever” quarter for EV gross sales on the automaker, in keeping with Ford spokesperson Susannah Evans.

Ford Mustang Mach-E gross sales have been up 27 p.c to 51,745 models for 2024 in comparison with the earlier yr, whereas the F-150 Lightning was up 39 p.c to 33,510, and the E-Transit was up 64 p.c to 12,610. The Mustang Mach-E hit a document fourth quarter with 16,119 offered and is the second-best electrical SUV in gross sales within the US after the Tesla Mannequin Y, in keeping with Ford. The corporate offered 97,865 pure electrical autos in 2024 — nonetheless in need of GM, which delivered 114,400 for the yr.

Ford’s Mannequin e retail director, Stacey Ferreira shared on LinkedIn that clients have reported excessive satisfaction in this system, which incorporates an 11-day common timeframe from quote to put in. Ferreira says that roughly 85 p.c of the complimentary house charger installations have been thought of “customary installations,” which means no extra out-of-pocket prices have been crucial.