The Esports World Cup Basis (EWCF) introduced a strategic three-year collaboration with Amazon Advertisements.
The deal will mix the Esports World Cup’s (EWC) premier esports and gaming occasion, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel promoting and leisure providers to ship unprecedented fan experiences and develop the match’s world attain.
Constructing on the success of their 2024 collaboration on the inaugural Esports World Cup, which featured the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the expanded settlement will unlock new fan experiences throughout Twitch, Prime Video, Alexa, and Wondery, and introduce customized branded activations that encourage, join and have interaction followers around the globe with the motion in Riyadh.
As a part of the collaboration, EWCF and Amazon Advertisements will work collectively to increase the attain of the Esports World Cup throughout key locales, together with america, Europe, Brazil, Mexico, the Center East and North Africa, Turkey, India, and Canada.
EWC content material might be delivered to followers by means of stay broadcasts on Twitch, an authentic docuseries on Prime Video, real-time voice integrations on Alexa, and immersive music-driven storytelling by way of Wondery. These initiatives purpose to rework the best way followers have interaction with esports as mainstream leisure for a digital era, from competitors and storytelling to buying and social interplay.
Along with new viewers experiences, the collaboration will provide new alternatives for manufacturers to attach with the next-generation world esports viewers by means of Amazon’s suite of promoting options. From unique content material and customized executions to programmatic media and retail integration, creating a robust storytelling atmosphere that advantages gamers, golf equipment, followers, and companions of the EWC.
“Esports is redefining how a brand new era consumes leisure – all the time on, all the time accessible, and deeply social,” stated Mike McCabe, COO on the Esports World Cup Basis, in an announcement. “With Amazon, we’re bringing esports into on a regular basis digital lives for tens of millions of individuals around the globe — whether or not you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia expertise that’s shaping its place in world tradition.”
Rayan Karaky, managing director, EMEA & Southeast Asia at Amazon Advertisements, stated in an announcement,“ We’re excited to proceed our collaboration with EWCF to form how Esports is skilled globally. Our collaboration will energy immersive fan experiences throughout a number of touchpoints and create distinctive worth for manufacturers. By way of our world providers – Twitch, Prime Video, Alexa and Wondery – we’ll take world-class esports content material from Saudi Arabia to the world. This initiative helps the Kingdom’s place as a world-leading esports hub, and the Imaginative and prescient 2030 ambition to be a frontrunner in digital leisure and know-how.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Pageant will unite gaming and esports communities for a worldwide celebration of gaming and esports tradition. With esports tournaments, stay music, retro arcades, anime cafes, cosplay, creator studios, and extra, the EWC Pageant will provide tens of millions of followers unique experiences celebrating their love of the sport.
The Esports World Cup 2025 will characteristic 2,000 elite gamers and 200 Golf equipment from over 100 nations, competing in 25 tournaments throughout 24 video games for a record-breaking $70+ million prize pool.
