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Pharmaceutical firms spent over $10.1 billion on drug promoting in 2024 with the highest 10 medicine accounting for a 3rd of spending. Over $5 billion of the spending was on TV advertisements, with the opposite half spent on radio, print, streaming and on-line advertisements.
The promoting for these pharmaceutical firms made up 24.4% of night advert minutes on information applications by ABC, CBS, CNN, Fox Information, MSNBC and NBC between Jan. 1 and Could 31 of this yr.
Drug firm AbbVie spent essentially the most, totaling over $1 billion on advertisements for Skyrizi and Rinvoq, that are used to deal with inflammatory situations. AbbVie elevated spending on commercials for Skyrizi by 150%.
Between 2023 and 2024, shopper promoting of the load administration drug Wegovy elevated 330%. Throughout that interval, utilization amongst teenagers elevated 50%.
The U.S. is one in every of solely two international locations that permit direct pharmaceutical promoting.
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