The White Lotus, HBO’s Emmy-winning sequence that launched to rave opinions in July 2021, has turn into a bona fide cultural phenomenon over its three-season (and counting) run, producing feverish headlines and intense social media chatter with every new episode. For 4 Seasons, the present has confirmed to be a blockbuster advertising and marketing boon that manufacturers’ wildest goals are manufactured from: The storied hotelier’s showstopping properties in Maui; Taormina, Italy; and Koh Samui, Thailand, served as settings for the fictional chain’s opulent getaways, spurring worldwide curiosity and driving bookings galore for the idyllic resorts.
Now, impressed by The White Lotus and the ever-burgeoning significance of well-being in society’s collective consciousness, 4 Seasons has launched a brand new itinerary for its loftiest, most unique providing: the 4 Seasons Personal Jet Expertise.
The World of Wellness Personal Jet Journey, which takes to the skies Might 7–Might 26, 2026, will whisk 48 friends to eight iconic locations on an epic one-time 20-day odyssey that guarantees to let friends expertise well-being—the pursuit of which was the defining theme of the present’s current third season—their approach.
“Wellness is an more and more key driver of journey choices, as increasingly luxurious vacationers search transformative experiences that refresh and encourage. The World of Wellness journey faucets into that,” says Marc Speichert, govt vice chairman and chief industrial officer at 4 Seasons.
Courtesy of 4 Seasons Personal Jet Expertise
Visitors will depart from Singapore aboard the custom-designed jet—an Airbus A321neo-LR, operated by TCS World Journey, and reimagined by the crew behind 4 Seasons’ overarching design ethos—earlier than heading to Koh Samui, the Maldives, Taormina, Marrakech, Nevis, Mexico Metropolis, and Maui, with stays at 4 Seasons lodges and resorts alongside the way in which.
The journey affords wellness-themed programming at every cease, together with personalised itineraries designed to counterpoint thoughts, physique, and soul. Throughout three nights in Koh Samui, friends can go for a personal session with a Buddhist monk and talk about native coral ecosystems with a marine biologist earlier than embarking on a guided snorkeling journey. On the San Domenico Palace, Taormina, they’ll greet the daybreak with a yoga session amid jasmine and hibiscus timber within the Belvedere Gardens, then vineyard-hop by bike by Mount Etna’s prime wineries to pattern their most interesting vintages.
In Mexico Metropolis, the penultimate cease, can’t-miss experiences embrace a dawn hot-air balloon trip over the Teotihuacan Pyramids, and a temazcal (“home of warmth”) purifying sweat-lodge ritual. For the grand finale in Maui, friends can hop aboard the resort’s luxurious catamaran and cruise to the Molokini Crater for extra world-class snorkeling, then hula the final enchanting night away at a personal farewell luau.
The value for this once-in-a-lifetime journey? A watch-watering $188,000 per particular person (double occupancy), which incorporates just about all facets of the journey. Removed from a discount, however squarely in step with different private-jet journeys: Abercrombie & Kent presently affords 4 itineraries aboard its Boeing 757-200ER averaging 25 days every, with beginning charges starting from $147,950 to $198,500.
In an financial local weather that has prompted many shoppers to tighten their purse strings, Speichert is cautiously optimistic about future jet bookings.
“We’re conscious of the broader financial surroundings and the uncertainties it might carry, monitoring the potential influence on our enterprise to make sure we adapt as wanted,” he says. “On the identical time, the posh client is resilient, and we proceed to see robust curiosity.”
What units 4 Seasons aside above the clouds? In keeping with Speichert, it’s about persistently exceeding even essentially the most exalted expectations.
“We’re always evolving and innovating to satisfy friends’ needs,” he says, “whether or not we’re introducing new itineraries that deal with rising journey traits, adapting vacation spot experiences to supply friends unique moments on the bottom, or discovering unbelievable ‘surprises and delights’ to supply within the sky.”
On eight adventures per yr that span 14 to 24 days, the jet’s high-touch crew–which features a devoted visitor expertise supervisor and an onboard journey concierge–could make just about something occur, from an after-hours tour of Florence’s Uffizi Galleries to a Tremendous Bowl viewing social gathering in Bali at 4 a.m. native time. When a visitor needed to get a half-sleeve tribal tattoo on a fast go to to Easter Island, the crew set it up with 24 hours’ discover. One other was thrilled to find a bottle of his favourite uncommon whiskey in his room at 4 Seasons Tented Camp Golden Triangle in Thailand. The crew additionally facilitated a visitor’s buy of practically 4,500 kilos of rice to donate to a monastery in Bhutan, in addition to a celebration-of-life remembrance ceremony within the Serengeti for one more’s deceased liked one, led by Masai elders.
Courtesy of 4 Seasons Personal Jet Expertise
Such Herculean efforts and logistical wizardry don’t go unnoticed. The private-jet expertise, which celebrates its tenth anniversary this yr, boasts a repeat visitor fee of 30%, with some shoppers having taken eight journeys up to now. Many turn into buddies and journey collectively on future jet journeys.
This notable retention fee undoubtedly owes partially to 4 Seasons’ rarefied in-flight expertise, which Fortune received a glimpse of throughout a whirlwind media journey final March. Between seemingly countless pours of Dom Perignon—the jet goes by a median of 100 bottles on a 20-day itinerary—the employees served multi-course meals whipped up by the onboard govt chef, together with dishes like bluefin tuna tartare with Osetra caviar, adopted by Wagyu beef quick rib with parmesan and Périgord truffle gratin. The “lounge within the sky” on the rear of the cabin affords an array of charcuterie, cheese, petits fours, and different connoisseur goodies, in addition to a bar stocked with top-shelf wines and spirits. On the method to Manzanillo, Mexico, en path to a festive cease on the beautiful 4 Seasons Resort Tamarindo, one visitor offhandedly talked about that maybe margaritas had been so as; inside 10 minutes, a spherical of completely zingy ones appeared, rimmed with Tajín and served on the rocks.
Past the full-time crew, 4 Seasons craftspeople usually make shock appearances at 35,000 ft—like a mixologist from a cease alongside the way in which, or a efficiency from musically gifted members of employees. The upcoming World of Wellness journey will characteristic onboard wellness experiences together with massages and guided meditation classes, in addition to nutritionist-curated menus for friends preferring lighter fare.
“We noticed a possibility to raise the aviation expertise by addressing certainly one of its inherent challenges,” Speichert says. “Air journey might be taxing on the physique—even in luxurious—making in-flight wellness facilities that promote leisure, hydration, and mild motion important to the way forward for really restorative and conscious journey.”
Wellness takes precedence on each 4 Seasons jet journey: All itineraries fly west to reduce jet lag (westward journey aligns higher with the physique’s circadian rhythm), and there aren’t any in a single day flights, to make sure friends get pleasure from a dreamy evening’s sleep of their 4 Seasons beds. There’s additionally a doctor on every journey.
Different upcoming itineraries embrace Historic Explorer (March 6–26, 2026)—an around-the-world sojourn throughout far-flung, legendary wonders, with stops together with Bora Bora, Bangkok, and Amman—and the region-specific Asia Unveiled (January 14–29, 2026), that includes visits to Tokyo, Hoi An, and Angkor Wat. Visitors can even constitution the jet on particular dates all year long, and work with 4 Seasons on-the-ground specialists to create a very bespoke itinerary, the place the sky is actually the restrict.
