Chili’s is successful fast-casual eating whereas others are floundering as a result of it made itself brutally environment friendly. Its new strategy to fries is the right instance

“We’ve invested a whole lot of tens of millions of incremental {dollars} over the previous three years to enhance our crew member and visitor expertise, and people investments have paid off,” Kevin Hochman, CEO of Brinker Worldwide, instructed Fortune.

Photograph courtesy Chili’s