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PulseReporter > Blog > Money > CEO Ryan Cohen says GameStop will concentrate on buying and selling playing cards, not video video games, as inventory plummets 20%
Money

CEO Ryan Cohen says GameStop will concentrate on buying and selling playing cards, not video video games, as inventory plummets 20%

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Last updated: June 13, 2025 2:55 pm
Pulse Reporter 2 months ago
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CEO Ryan Cohen says GameStop will concentrate on buying and selling playing cards, not video video games, as inventory plummets 20%
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  • GameStop says it plans to concentrate on the trading-card enterprise transferring ahead. This comes because the video-game business grows more and more digital. Shares of the corporate fell 20% Thursday following an announcement of a bond sale.

GameStop is pouring cash into Bitcoin, however that’s not the corporate’s fundamental focus today.

Because the video-game business goes more and more digital, slicing out retailers for software program gross sales, GameStop is pivoting in the direction of the trading-card enterprise, CEO Ryan Cohen stated on the firm’s annual shareholder assembly.

Collectibles, corresponding to Pokemon and baseball playing cards, made up 29% of the corporate’s gross sales within the first quarter—outselling online game software program, the corporate reported earlier this week.

GameStop was the unique meme inventory and nonetheless has a large share of particular person buyers. Recently, although, their religion in Cohen and the corporate has seemingly been dwindling. Shares fell 20% Thursday after GameStop introduced a bond sale of $1.75 billion.

That adopted a comparable massive drop on the finish of Could when the corporate introduced it had bought 4,710 Bitcoin for roughly $500 million. Shares are down 35% because the day previous to that announcement. Yr-to-date, GameStop shares have misplaced 26% of their worth.

Analysts have largely thrown up their palms relating to the corporate, which not holds analyst calls or gives steering.

“GameStop’s entry into the trading-card enterprise has delivered modest success, however we see no potential for a rebound in GameStop’s core enterprise, following failed makes an attempt at an omnichannel technique and NFT buying and selling,” stated Wedbush’s Michael Pachter in a notice to buyers earlier this month. That stated, regardless of an entire lack of an articulated technique, GameStop has persistently been in a position to capitalize on the existence of ‘larger idiot’ keen to pay greater than twice its asset worth for its shares—and thus far, they’ve been proper.”

This story was initially featured on Fortune.com

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