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PulseReporter > Blog > Money > CEO Brian Niccol will get robust, calls for Starbucks employees return to the workplace—or he’ll pay them to depart
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CEO Brian Niccol will get robust, calls for Starbucks employees return to the workplace—or he’ll pay them to depart

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Last updated: July 14, 2025 9:43 pm
Pulse Reporter 4 hours ago
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CEO Brian Niccol will get robust, calls for Starbucks employees return to the workplace—or he’ll pay them to depart
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Contents
The broader RTO waveTech and retail giantsMonetary providersThe top of distant work?

Starbucks has introduced a big shift in its office coverage, requiring company staff to work from the workplace no less than 4 days every week beginning in October 2025. This is a rise from the earlier three-day requirement and is a part of the corporate’s broader turnaround technique. The brand new coverage additionally mandates that every one company “individuals leaders” should relocate to both Seattle or Toronto inside 12 months, a transfer that might affect lots of of staff. These unwilling to relocate will probably be provided a voluntary exit package deal with a money payout.

CEO Brian Niccol emphasised the significance of in-person collaboration, stating, “We’re reestablishing our in-office tradition as a result of we do our greatest work after we’re collectively. We share concepts extra successfully, creatively resolve arduous issues, and transfer a lot sooner.” The corporate’s resolution displays a rising development amongst main employers to roll again distant work privileges granted in the course of the pandemic.

The broader RTO wave

Starbucks is much from alone. Over the previous two years, a wave of main firms has issued related return-to-office (RTO) mandates, signaling a decisive shift away from pandemic-era distant work flexibility. Right here’s how a number of the world’s largest corporations have responded:

Tech and retail giants

  • Amazon: Introduced in late 2024 that every one staff must return to the workplace 5 days every week within the new 12 months, ending hybrid and distant preparations. The corporate cited improved collaboration and tradition as key causes.
  • Apple: Since 2022, Apple has required staff to be within the workplace no less than three days every week, with CEO Tim Cook dinner emphasizing the worth of in-person teamwork.
  • Walmart: In Could 2024, Walmart required distant staff to relocate to central hubs, together with its Arkansas headquarters, or danger dropping their jobs. Hybrid schedules are nonetheless permitted, however most work have to be in-person.
  • Dell: In January 2025, Dell ended distant work for many staff, mandating 5 days every week within the workplace for these residing close to an organization location.
  • Disney: In January 2023, CEO Bob Iger mandated a four-day in-office workweek for hybrid staff beginning in March 2023, reversing earlier versatile insurance policies.

Monetary providers

  • JPMorgan Chase: Managing administrators have been required to work in particular person 5 days every week since 2023, with broader workplace mandates for different workers. The corporate is reportedly contemplating extending the five-day requirement to all staff.
  • Goldman Sachs: Has pushed for a full return to the workplace since 2022.
  • Citigroup: In 2025, Citigroup requested its U.S. employees who have been beforehand distant to return to the workplace full-time, although some hybrid flexibility stays.

The top of distant work?

Whereas some corporations, like Airbnb and Spotify, proceed to embrace versatile or totally distant fashions, the prevailing development among the many largest employers is a decisive transfer again to the workplace. Executives cite collaboration, tradition, and productiveness as major drivers, whilst some staff push again or search new roles with extra flexibility.

Nonetheless, for all these mandates by Fortune 500 CEOs, a analysis be aware from Capital Economics exhibits that workplace attendance as measured by keycard swipes was simply 50% nationally as of the primary half of 2025. Seattle and San Francisco have been the one two main markets forecast to see workplace rents decline by means of 2029, the analysis agency additionally discovered.

“We perceive not everybody will agree with this method,” Niccol wrote in his letter to staff. “We’ve listened and thought rigorously. However as an organization constructed on human connection, and given the size of the turnaround forward, we consider that is the appropriate path for Starbucks.”

Starbucks didn’t reply to a request for remark.

For this story, Fortune used generative AI to assist with an preliminary draft. An editor verified the accuracy of the data earlier than publishing. 

Introducing the 2025 Fortune 500, the definitive rating of the largest corporations in America. Discover this 12 months’s listing.

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