What does creativity imply to you?
Creativity just isn’t solely about design, vogue, or artwork, however about fixing issues.
People have a exceptional skill to attach totally different items of knowledge to unravel new issues. I feel software program engineers might be extraordinarily inventive. Now, within the age of AI, human creativity is much more vital. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we wish to make know-how “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple once I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this trade.
However now the inventive corporations of the previous have turn out to be very massive and really company, and so they’re not very inventive. They’re not inspirational for the youthful technology. So we are attempting to carry that again.
We’re additionally attempting to be very clear and human in our enterprise efforts. For instance, for those who watch our YouTube movies, you may see that we attempt to introduce the Nothing staff, like our designers and software program builders, in an effort to get to know them.
That is our method of doing issues and our mind-set. We hope it’s going to encourage extra younger folks to specific their creativity.
Is your technique working? How’s enterprise?
Wanting again on the final 4 and a half years, I feel it’s working. We face lots of issues each day, however we can’t survive on this trade if we observe the identical methods as different corporations. We’ve to be totally different.
And the enterprise is rising quickly. Final 12 months, we grew about 150 p.c. Nevertheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there may be a lot extra to do.
