BuzzFeed is promoting Sizzling Ones

After months of trying to find a purchaser to take First We Feast — the manufacturing firm behind Sizzling Ones — off its palms, BuzzFeed has lastly secured an $82.5 million all-cash deal to promote First We Feast to “a consortium led by an affiliate of Soros Fund Administration LLC” The consortium’s listing of buyers contains First We Feast founder Chris Schonberger and Sizzling Ones host Sean Evans.

In a press launch, BuzzFeed CEO Jonah Peretti mentioned that promoting off First We Feast “marks an essential step in BuzzFeed, Inc.’s strategic transformation right into a media firm positioned to totally profit from the continuing AI revolution.”

“Within the coming years, we are going to proceed to put money into our most scalable and tech enabled companies, launching new AI-powered interactive experiences, and delivering for our loyal viewers and enterprise companions,” Peretti mentioned.

BuzzFeed acquired First We Feast in 2021 when it purchased rival media outfit Complicated, the manufacturing firm’s unique proprietor. Although BuzzFeed wound up promoting Complicated off to Ntwrk earlier this 12 months for $108.6 million, it elected to retain management of First We Feast.

Nevertheless, with money available plus $75.6 from this sale, Buzzfeed says it might pay down the debt, and find yourself with extra cash on its books than debt.