Over a 12 months in the past, Apple eliminated its advertisements from X after Elon Musk backed a collection of antisemitic posts from far-right customers on the social media platform. Across the identical time, a brand new report discovered that advertisements from firms reminiscent of Apple had been being served on pro-Nazi content material on X.
Nonetheless, since November 2023, when Apple stopped promoting on Musk’s X, the platform previously often known as Twitter, lots has occurred. Specifically, Donald Trump was elected president as soon as once more, and this time, Musk is basically working as his right-hand man.
Now, roughly 15 months after Apple halted its advert spend on X, Apple has returned to promoting on the platform.
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MacRumors first seen that Apple is presently operating at the very least two totally different advert campaigns on X. One advert, from the official @Apple X account, promotes the corporate’s Safari net browser. The opposite advert is being run on Apple’s @AppleTV account for the Apple TV collection Severance.
The advertisements presently don’t seem on both of the accounts’ X profiles. However that is commonplace for Apple. X permits advertisers to advertise common posts as advertisements, which might present up on their profile web page, or run a submit particularly as an commercial, which doesn’t seem on the advertiser’s profile web page. When operating advertisements on X, Apple has all the time utilized the latter mechanism. Nonetheless, for a person to watch these posts, X should serve the advertisements to them.
As MacRumors factors out, though Apple paused its advertisements campaigns, Apple CEO Tim Cook dinner and different Apple executives continued to keep up a presence on Musk’s platform.
Whereas Apple has resumed advertisements on X, it is unclear how massive their present advert campaigns are. The Safari advert, for instance, has simply over 600,000 impressions as of publishing on Feb. 13. It was initially posted on Feb. 10. Different advertisers who beforehand left have returned at varied factors however with a considerably diminished advertising price range for advert spend on X.
