Appcharge, a direct-to-consumer (D2C) platform for cellular video games, and advertising measurement agency AppsFlyer introduced a strategic partnership.
They’ll provide a unified cross-platform cellular and net analytics and attribution resolution. The brand new integration empowers cellular sport builders with enhanced visibility into participant habits and buying patterns throughout each in-app and net retailer environments.
Historically, cellular sport publishers might solely measure in-app purchases via AppsFlyer, leaving net retailer transactions unaccounted for. This hole restricted their skill to measure full LTV and hampered marketing campaign optimization. With the brand new integration, AppsFlyer now attributes all purchases – cellular and net – to installs, UA, and re-engagement campaigns, delivering a holistic view of the shopper journey and general ROI.
Appcharge is implementing a server-to-server (S2S) communication to ship login and buy occasions immediately from the net retailer.
These occasions will enrich the AppsFlyer dashboard by filling in beforehand lacking touchpoints, offering builders with a whole view of consumer habits throughout each cellular and net experiences. This enables builders to entry full Lifetime Worth (LTV) and Return on Promoting Spend (ROAS) information for each cellular and net purchases, making certain extra correct consumer acquisition (UA) choices.
“The video games trade, and significantly the cellular area, is consistently evolving to match the everchanging wants and needs of gamers and their calls for,” mentioned Appcharge CEO Maor Sason, in a press release. “We partnered with AppsFlyer due to their unparalleled experience in advertising measurement and information analytics to assist us guarantee our cellular sport developer companions keep related with their communities and clients as they proceed to discover new frontiers with webstores and in-game purchases.”
The businesses mentioned this deep integration additionally helps Appcharge’s newly launched Fee Hyperlinks, which permit cellular builders to just accept direct funds from iOS customers, by way of a safe net checkout. Appcharge and AppsFlyer now permit connecting campaign-based Fee Hyperlinks with attribution information – permitting cellular sport builders to measure marketing campaign efficiency, consider participant engagement throughout all touchpoints, and make knowledgeable choices that maximize return on funding.
“It’s important for builders to grasp the shopper journey from begin to end to allow them to determine areas of enchancment, optimize efficiency, and maximize income,” mentioned Adam Good, product director of gaming at AppsFlyer, in a press release. “Appcharge’s experience in cellular sport monetization and their understanding of the calls for of top-tier sport studios together with AppsFlyer’s main analytics capabilities will present builders with the required insights to grasp their viewers and make smarter choices to create seamless gaming experiences.”
Headquartered in Tel Aviv, Appcharge is funded by Gillot Capital Companions and Play Ventures and is led by veterans from Rovio, Enormous Video games, Moon Lively, and Play Studios.
AppsFlyer helps manufacturers make good selections for his or her enterprise and their clients with its superior measurement, information analytics, deep linking, engagement, fraud safety, information clear room, and privacy-preserving applied sciences.
