Out with the previous and in with the brand new on the American Specific Centurion Lounge in New York.
Over the vacations, Amex formally shuttered the Equinox Physique Lab in its lounge at New York’s John F. Kennedy Worldwide Airport (JFK), TPG solely discovered and later confirmed with an organization spokesperson.
Changing the area that was devoted to the Equinox Physique Lab is an all-new full-service espresso bar, dubbed Blue Roast by American Specific.
Amex did not share why it is making the swap from this wellness-focused amenity, but it surely seemingly implies that the issuer’s partnership with Equinox has lapsed or wasn’t as well-liked because the issuer had initially hoped when the lounge debuted in 2020.
In the meantime, a espresso bar is bound to be successful with flyers, particularly since all drinks will probably be accessible on a complimentary foundation.
In reality, JFK is now the second Centurion Lounge outpost with a devoted espresso bar. Blue Roast by American Specific debuted within the just lately renovated and relocated Centurion Lounge in Seattle.
On the bar, you’ll be able to order a wide range of espresso drinks, chilly brew coffees and seasonal specialty espresso drinks. Moreover, smoothies and different wholesome picks, similar to avocado toast and chia pudding, will probably be accessible.
No different Centurion Lounge facilities are being modified as a part of this transfer, although the issuer did shutter all of its spas final yr as a manner so as to add extra seating for vacationers.
Whereas health rooms and lounge spas are undoubtedly nice-to-have facilities, they do pose a friction level for flyers as they occupy area in in any other case busy lounges that incessantly function with waitlists.
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As a substitute of utilizing valuable lounge area for these facilities, Amex appears to assume it will be higher off maximizing the area in every lounge with probably the most sought-after facilities, like a espresso bar and extra seating.
Spas and health rooms aren’t large enough to serve most friends, and so they additionally require pricey sources, similar to specialised tools and further workers.
When it opened, Amex’s JFK lounge turned the issuer’s flagship area. (The Atlanta outpost has since taken that title.) The Centurion Lounge at JFK spans two ranges and even features a hidden speakeasy-style bar and two buffets.
The ground-to-ceiling home windows supply sweeping views, and the lounge gives a welcome respite from the hustle and bustle of certainly one of JFK’s busiest terminals.
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